How to get the most from programmatic private marketplaces [free download]

Posted by Trip Foster on Jul 9, 2015 9:54:00 PM
As we all know, Using PMP or Deal ID (or whatever the term of the day is for programmatic private deals over ad exchange pipes) can be a murky challenge for programmatic yield managers. Simply stated, the rule book isn’t fully written yet and folks are still sorting out how private marketplaces should be used for programmatic yield management.
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Topics: programmatic private marketplaces, programmatic yield management, PMP/Deal ID

The two post-launch activities that will insure your private marketplaces work

Posted by Remi Quilliet on May 6, 2015 1:40:00 PM

PART 3 OF THE "HOW TO FIX PRIVATE MARKETPLACES" SERIES 

As we noted in post 2 of this series, once you have selected the correct deal structure, identified inventory, and established pricing, you are ready to launch your private deal (PMP). However, what you do after launch is key to making sure the deal has a chance of realizing its potential -- and turning into a lucrative long-term relationship.

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Topics: programmatic private marketplaces, Programmatic, PMP/Deal ID, RTB, Digital Publisher, Private Marketplace, PMP

The top 5 (pre-deal) keys to getting Private Marketplaces right.

Posted by Remi Quilliet on Apr 29, 2015 5:41:00 PM

PART 2 of the "How to fix Private Marketplaces" Series 

Part 2 of a 3 part series. Part 1: What’s wrong with Private Marketplaces (PMP)?.
Part 2 (below): The top 5 (pre-deal) keys to getting Private Marketplaces right.
Part 3 (coming soon): Three keys to post-launch success of private marketplaces

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Topics: programmatic private marketplaces, Programmatic, PMP/Deal ID, RTB, Digital Publisher, Private Marketplace, Yield Management

If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your deals

Reach out to us, we can help -- and we offer a free trial. Click below to get in touch. We look forward to hearing from you.

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