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Apr 19, 2018 6:30:00 AM

5 Golden Rules to Header Bidding Success, Rule 4: Managing prices in a HB setup

When a Header bidding set-up has been successfully implemented, and all things are going “well”, a Publisher will often start to wonder what they can do to improve their revenue to the next level. 

Jul 9, 2015 3:54:00 PM

How to get the most from programmatic private marketplaces [free download]

As we all know, Using PMP or Deal ID (or whatever the term of the day is for programmatic private deals over ad exchange pipes) can be a murky challenge for programmatic yield managers. Simply stated, the rule book isn’t fully written yet and folks are still sorting out how private marketplaces...

May 6, 2015 7:40:00 AM

The two post-launch activities that will insure your private marketplaces work

PART 3 OF THE "HOW TO FIX PRIVATE MARKETPLACES" SERIES  Part 1: What’s wrong with Private Marketplaces (PMP)?  Part 2: The top 5 (pre-deal) keys to getting Private Marketplaces right.  Part 3: The two post-launch activities that will insure your private marketplaces work As we noted in post 2 of...

Apr 29, 2015 11:41:00 AM

The top 5 (pre-deal) keys to getting Private Marketplaces right.

PART 2 of the "How to fix Private Marketplaces" Series  Part 2 of a 3 part series. Part 1: What’s wrong with Private Marketplaces (PMP)?. Part 2 (below): The top 5 (pre-deal) keys to getting Private Marketplaces right. Part 3 (coming soon): Three keys to post-launch success of private marketplaces

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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