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Jun 12, 2018 8:53:49 AM

Publisher Sales Team: How to Negotiate a PMP

As a Programmatic Sales person, your work day often entails responding to calls to tender from agencies and trading desks with PMP proposals. Most of the time, you already have a standard rate card that more or less fits the brief you’re responding to. More often than not, you’ll settle for the...
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May 17, 2018 7:30:00 AM

2nd Way to Improving Publishers Yield Management: Implement a Holistic Monetization Management System

Following our participation in the Google talent Academy in Paris, we wrote about three common mistakes publishers make in a complex/multiproduct fragmented digital advertising ecosytem. When dealing with many products and sales channels, it can get difficult to align prices, and ensure floor...
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May 7, 2018 7:00:00 AM

1st Way to Improving Publishers' Yield Management: Work with Real Data

In our last article we drew a quick picture of yield management today, showing that publishers monetization and yield strategies moved from a “hierarchical” system to a multichannel/multiproduct universe. As a result of this move, we see publishers make common mistakes when it comes to finding a...
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Jan 9, 2018 8:00:00 AM

The A/B test: A Key Testing & Measurement Framework for Publishers, Part 2

  Part 2: Application to Programmatic Yield Management, Limitations, & Conclusion In part one of this series, we overviewed the A/B test and the benefits of A/B testing. Today we will cover some examples of the framework, how to use it for yield management and limitations of the A/B test. 

Oct 26, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 5, Monitoring

Monitoring best practices for publishers choosing to migrate to a first price auction (Part 5 of a 5 part series on Best Practices for First Price Auctions)  In a first-price environment, transparency is CRITICAL. Our position is that even if pricing issues will be present, increased transparency...

Oct 24, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 4, PMPs

Private Marketplace (PMP) best practices for publishers choosing to migrate to a first price auction (Part 4 of a 5 part series on Best Practices for First Price Auctions)  On to PMPs... We will look at the best practices for private deals in a first price world from both existing business and new...

Oct 23, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 3, Open Auction Floor Management

Yield management best practices for publishers choosing to migrate to a first price auction (Part 3 of a 5 part series on Best Practices for First Price Auctions)  Open auction floor management First, let’s level set on what open auction floor optimization is in a first-price world. In a...

Oct 17, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 2, Demand Management

Demand management best practices for publishers choosing to migrate to a first price auction (Part 2 of a 5 part series on Best Practices for First Price Auctions)    Pre-migration communication In any significant change to commerce mechanisms, there needs to be a specific work to communicate with...

Oct 12, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: An Overview

 A First Price Auction Overview (Part 1 of a 5 part series on Best Practices for First Price Auctions)    A few words up front. The move to a first price auction is controversial. In many cases, it has not even been up to the publishers. We have anecdotal evidence from some of our publisher clients...
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Oct 10, 2017 8:00:00 AM

Holistic Yield Management, Part 5: Unification of Data Operations

  (Part 5 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   The last post in the holistic management series is about your data. Being able to collect, organize and leverage all the data that relates to your advertising business is critical to success in...
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Oct 5, 2017 8:00:00 AM

Holistic Yield Management, Part 4: Unification of Demand Management

  (Part 4 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   Demand management has become more complex with programmatic… and is still a very powerful activity to generate revenue. We have so many examples of companies doing a fantastic job of managing...

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  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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