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Dec 14, 2017 8:02:00 AM

The Transition to First Price Auctions: Leverage Our Best Practices to Get it Right

Adomik’s new best practices white paper will help publishers make the most of the first price transition To help publishers make the most of the transition to programmatic first price auctions, Adomik has published a best practices white paper to help publishers refine their approach to demand,...

Nov 20, 2015 1:22:42 PM

The Top 5 Programmatic Yield Management Challenges

(This is Chapter 9 of the Adomik Programmatic Yield Management Handbook)

Nov 20, 2015 10:13:01 AM

Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB

(This is Chapter 7 of the Adomik Programmatic Yield Management Handbook)

Nov 18, 2015 5:30:00 AM

Command your programmatic seller trading data - the lifeblood of modern media selling.

(This is Chapter 8 of the Adomik Programmatic Yield Management Handbook)

Nov 5, 2015 8:00:00 AM

Pricing programmatic inventory: using data and insights to get it right

(This is Chapter 6 of the Adomik Programmatic Yield Management Handbook)

Nov 3, 2015 1:30:00 PM

An overview of yield management in a programmatic world

(This is Chapter 5 of the Adomik Programmatic Yield Management Handbook)

Oct 30, 2015 6:32:00 AM

Programmatic Selling Technology + Complexity = Challenges

(This is Chapter 4 of the Adomik Programmatic Yield Management Handbook)

Oct 27, 2015 6:02:00 AM

A General Overview of Programmatic Selling Channels

(This is Chapter 3 of the Adomik Programmatic Yield Management Handbook)

Oct 22, 2015 7:00:00 AM

The Programmatic Media Landscape: Different Roles and Actors

(This is Chapter 2 of the Adomik Programmatic Yield Management Handbook)

Oct 15, 2015 7:30:00 AM

Programmatic Advertising: A definition and Initial Impacts

(This is Chapter 1 of the Adomik Programmatic Yield Management Handbook) An introduction to Programmatic, Part 1: What is Programmatic Advertising? You ask: "Programmatic media buying (also known as programmatic marketing or programmatic advertising, sometimes just programmatic) is the algorithmic...

Oct 14, 2015 3:36:00 PM

Introducing the Programmatic Yield Management Handbook, a multi-part series

  Adomik’s Programmatic Yield Management Handbook will deliver a weekly curriculum to help media sellers get in control and confidently operate in the programmatic ecosystem.   Yes, you read that right, we said sellers! This content is focused on issues from a seller's perspective. We recognize...

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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