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The Adomik Blog

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Aug 21, 2018 2:00:00 AM

GDPR Impact Analysis

On May 25th, the new GDPR legislation came into effect in the European Union.

Nov 20, 2015 1:22:42 PM

The Top 5 Programmatic Yield Management Challenges

(This is Chapter 9 of the Adomik Programmatic Yield Management Handbook)

Nov 18, 2015 5:30:00 AM

Command your programmatic seller trading data - the lifeblood of modern media selling.

(This is Chapter 8 of the Adomik Programmatic Yield Management Handbook)

Nov 11, 2015 12:17:00 PM

Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB

(This is Chapter 7 of the Adomik Programmatic Yield Management Handbook)

Nov 5, 2015 8:00:00 AM

Pricing programmatic inventory: using data and insights to get it right

(This is Chapter 6 of the Adomik Programmatic Yield Management Handbook)

Nov 3, 2015 1:30:00 PM

An overview of yield management in a programmatic world

(This is Chapter 5 of the Adomik Programmatic Yield Management Handbook)

Oct 30, 2015 6:32:00 AM

Programmatic Selling Technology + Complexity = Challenges

(This is Chapter 4 of the Adomik Programmatic Yield Management Handbook)

Oct 27, 2015 6:02:00 AM

A General Overview of Programmatic Selling Channels

(This is Chapter 3 of the Adomik Programmatic Yield Management Handbook)

Oct 22, 2015 7:00:00 AM

The Programmatic Media Landscape: Different Roles and Actors

(This is Chapter 2 of the Adomik Programmatic Yield Management Handbook)

Oct 15, 2015 7:30:00 AM

Programmatic Advertising: A definition and Initial Impacts

(This is Chapter 1 of the Adomik Programmatic Yield Management Handbook) An introduction to Programmatic, Part 1: What is Programmatic Advertising? You ask: "Programmatic media buying (also known as programmatic marketing or programmatic advertising, sometimes just programmatic) is the algorithmic...

Oct 14, 2015 3:36:00 PM

Introducing the Programmatic Yield Management Handbook, a multi-part series

  Adomik’s Programmatic Yield Management Handbook will deliver a weekly curriculum to help media sellers get in control and confidently operate in the programmatic ecosystem.   Yes, you read that right, we said sellers! This content is focused on issues from a seller's perspective. We recognize...

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Aug 21, 2018 2:00:00 AM

GDPR Impact Analysis

Jun 25, 2018 2:00:00 AM

GDPR for Dummies

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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