(This is Chapter 9 of the Adomik Programmatic Yield Management Handbook)
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(This is Chapter 7 of the Adomik Programmatic Yield Management Handbook)
Read More...Topics: programmatic yield management, programmatic yield management handbook, PYMH, holistic yield management
(This is Chapter 8 of the Adomik Programmatic Yield Management Handbook)
Read More...Topics: programmatic yield management, programmatic yield management handbook, PYMH, holistic yield management, seller trading data, programmatic trading data
(This is Chapter 6 of the Adomik Programmatic Yield Management Handbook)
Read More...Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH
(This is Chapter 5 of the Adomik Programmatic Yield Management Handbook)
Read More...Topics: programmatic yield management, Yield Management, programmatic selling, programmatic yield management handbook, PYMH
(This is Chapter 4 of the Adomik Programmatic Yield Management Handbook)
Read More...Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH
(This is Chapter 3 of the Adomik Programmatic Yield Management Handbook)
Read More...Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH
(This is Chapter 2 of the Adomik Programmatic Yield Management Handbook)
Read More...Topics: programmatic yield management handbook, programmatic media
(This is Chapter 1 of the Adomik Programmatic Yield Management Handbook)
An introduction to Programmatic, Part 1: What is Programmatic Advertising? You ask:
"Programmatic media buying (also known as programmatic marketing or programmatic advertising, sometimes just programmatic) is the algorithmic purchase and sale of advertising space in real time.[1] In this process, technologies automate the buying, placement, and optimisation of digital, television, print outdoor and radio media inventory, replacing human-based methods.[2] Experts believe programmatic media will soon become the norm rather than the exception (Wikipedia)
Read More...Topics: programmatic yield management, programmatic yield management handbook, PYMH
Adomik’s Programmatic Yield Management Handbook will deliver a weekly curriculum to help media sellers get in control and confidently operate in the programmatic ecosystem.
Yes, you read that right, we said sellers! This content is focused on issues from a seller's perspective. We recognize that there are two sides to every transaction, and without buyers, there would be no market. However, we are focused on creating information and insight for sellers, who have traditionally been, if not ignored, unintentionally marginalized by vendors and others chasing “the hottie at the dance” -- buy side money.
Read More...Topics: programmatic yield management, programmatic yield management handbook, PYMH
