The Top 5 Programmatic Yield Management Challenges

Posted by Jamie Sacks on Nov 20, 2015 7:22:42 PM

(This is Chapter 9 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH

Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB

Posted by Jeff Bernard on Nov 20, 2015 4:13:01 PM

(This is Chapter 7 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH, holistic yield management

Command your programmatic seller trading data - the lifeblood of modern media selling.

Posted by Trip Foster on Nov 18, 2015 11:30:00 AM

(This is Chapter 8 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH, holistic yield management, seller trading data, programmatic trading data

Pricing programmatic inventory: using data and insights to get it right

Posted by Jeff Bernard on Nov 5, 2015 2:00:00 PM

(This is Chapter 6 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH

An overview of yield management in a programmatic world

Posted by Jeff Bernard on Nov 3, 2015 7:30:00 PM

(This is Chapter 5 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, Yield Management, programmatic selling, programmatic yield management handbook, PYMH

Programmatic Selling Technology + Complexity = Challenges

Posted by Remi Quilliet on Oct 30, 2015 11:32:00 AM

(This is Chapter 4 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH

A General Overview of Programmatic Selling Channels

Posted by Remi Quilliet on Oct 27, 2015 11:02:00 AM

(This is Chapter 3 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH

The Programmatic Media Landscape: Different Roles and Actors

Posted by Remi Quilliet on Oct 22, 2015 1:00:00 PM

(This is Chapter 2 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management handbook, programmatic media

Programmatic Advertising: A definition and Initial Impacts

Posted by Remi Quilliet on Oct 15, 2015 1:30:00 PM

(This is Chapter 1 of the Adomik Programmatic Yield Management Handbook)

An introduction to Programmatic, Part 1: What is Programmatic Advertising? You ask:

"Programmatic media buying (also known as programmatic marketing or programmatic advertising, sometimes just programmatic) is the algorithmic purchase and sale of advertising space in real time.[1] In this process, technologies automate the buying, placement, and optimisation of digital, television, print outdoor and radio media inventory, replacing human-based methods.[2] Experts believe programmatic media will soon become the norm rather than the exception (Wikipedia)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH

Introducing the Programmatic Yield Management Handbook, a multi-part series

Posted by Trip Foster on Oct 14, 2015 9:36:00 PM

 

Adomik’s Programmatic Yield Management Handbook will deliver a weekly curriculum to help media sellers get in control and confidently operate in the programmatic ecosystem.  

Yes, you read that right, we said sellers! This content is focused on issues from a seller's perspective. We recognize that there are two sides to every transaction, and without buyers, there would be no market. However, we are focused on creating information and insight for sellers, who have traditionally been, if not ignored, unintentionally marginalized by vendors and others chasing “the hottie at the dance” -- buy side money.

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Topics: programmatic yield management, programmatic yield management handbook, PYMH

If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your deals

Reach out to us, we can help -- and we offer a free trial. Click below to get in touch. We look forward to hearing from you.

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