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Feb 22, 2018 6:50:49 AM

MarketWatch data for January 2018: Best of 5 Markets: Trends, Best Buyers

Almost through the second month of Q1, here’s this month's MarketWatch Data post (for January Data). In this edition, you’ll learn about: Market Trends (UK, France, NL, Spain, Australia) Top 10 buyers (UK, France, NL, Spain, Australia) Tips on how to make deals a key part of your programmatic...

Nov 11, 2015 12:17:00 PM

Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB

(This is Chapter 7 of the Adomik Programmatic Yield Management Handbook)

Nov 5, 2015 8:00:00 AM

Pricing programmatic inventory: using data and insights to get it right

(This is Chapter 6 of the Adomik Programmatic Yield Management Handbook)

Nov 3, 2015 1:30:00 PM

An overview of yield management in a programmatic world

(This is Chapter 5 of the Adomik Programmatic Yield Management Handbook)

Oct 30, 2015 6:32:00 AM

Programmatic Selling Technology + Complexity = Challenges

(This is Chapter 4 of the Adomik Programmatic Yield Management Handbook)

Oct 27, 2015 6:02:00 AM

A General Overview of Programmatic Selling Channels

(This is Chapter 3 of the Adomik Programmatic Yield Management Handbook)

Oct 15, 2015 7:30:00 AM

Programmatic Advertising: A definition and Initial Impacts

(This is Chapter 1 of the Adomik Programmatic Yield Management Handbook) An introduction to Programmatic, Part 1: What is Programmatic Advertising? You ask: "Programmatic media buying (also known as programmatic marketing or programmatic advertising, sometimes just programmatic) is the algorithmic...

Oct 14, 2015 3:36:00 PM

Introducing the Programmatic Yield Management Handbook, a multi-part series

  Adomik’s Programmatic Yield Management Handbook will deliver a weekly curriculum to help media sellers get in control and confidently operate in the programmatic ecosystem.   Yes, you read that right, we said sellers! This content is focused on issues from a seller's perspective. We recognize...

Sep 4, 2015 6:48:00 AM

Come see Adomik's programmatic yield management solutions in person!

Come see our programmatic yield management and programmatic analytics solutions in Cologne! A quick event announcement. On September 16th and 17th Adomik will be attending dmexco in Cologne, Germany. We will have both US and EU team members on site to meet with you. We look forward to showing you...

Aug 11, 2015 9:34:00 AM

A digital publisher must read: PageFair & Adobe AdBlocking Report from 8/2015 (Summer Speed Reading)

    A growing yield optimization challenge for digital publishers becomes more serious. Quick notes from the most recent report on online ad blocking.

Aug 4, 2015 7:30:00 AM

The year in programmatic: IAB's Programmatic Revenue Report (Speed Read Version)

A quick sumary from the IAB/PWC annual programmatic report for programmatic publishers and programmatic yield managers

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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