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Command your programmatic seller trading data - the lifeblood of modern media selling.

Posted by Trip Foster on Nov 18, 2015 5:30:00 AM

(This is Chapter 8 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH, holistic yield management, seller trading data, programmatic trading data

Pricing programmatic inventory: using data and insights to get it right

Posted by Jeff Bernard on Nov 5, 2015 8:00:00 AM

(This is Chapter 6 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH

An overview of yield management in a programmatic world

Posted by Jeff Bernard on Nov 3, 2015 1:30:00 PM

(This is Chapter 5 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, Yield Management, programmatic selling, programmatic yield management handbook, PYMH

Programmatic Selling Technology + Complexity = Challenges

Posted by Remi Quilliet on Oct 30, 2015 6:32:00 AM

(This is Chapter 4 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH

A General Overview of Programmatic Selling Channels

Posted by Remi Quilliet on Oct 27, 2015 6:02:00 AM

(This is Chapter 3 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH

Programmatic Advertising: A definition and Initial Impacts

Posted by Remi Quilliet on Oct 15, 2015 7:30:00 AM

(This is Chapter 1 of the Adomik Programmatic Yield Management Handbook)

An introduction to Programmatic, Part 1: What is Programmatic Advertising? You ask:

"Programmatic media buying (also known as programmatic marketing or programmatic advertising, sometimes just programmatic) is the algorithmic purchase and sale of advertising space in real time.[1] In this process, technologies automate the buying, placement, and optimisation of digital, television, print outdoor and radio media inventory, replacing human-based methods.[2] Experts believe programmatic media will soon become the norm rather than the exception (Wikipedia)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH

Introducing the Programmatic Yield Management Handbook, a multi-part series

Posted by Trip Foster on Oct 14, 2015 3:36:00 PM

 

Adomik’s Programmatic Yield Management Handbook will deliver a weekly curriculum to help media sellers get in control and confidently operate in the programmatic ecosystem.  

Yes, you read that right, we said sellers! This content is focused on issues from a seller's perspective. We recognize that there are two sides to every transaction, and without buyers, there would be no market. However, we are focused on creating information and insight for sellers, who have traditionally been, if not ignored, unintentionally marginalized by vendors and others chasing “the hottie at the dance” -- buy side money.

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Topics: programmatic yield management, programmatic yield management handbook, PYMH

Come see Adomik's programmatic yield management solutions in person!

Posted by Trip Foster on Sep 4, 2015 6:48:00 AM

Come see our programmatic yield management and programmatic analytics solutions in Cologne!

A quick event announcement. On September 16th and 17th Adomik will be attending dmexco in Cologne, Germany. We will have both US and EU team members on site to meet with you. We look forward to showing you our programmatic yield management and programmatic analytics solutions and answer any questions.
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Topics: programmatic yield management, programmatic analytics

A digital publisher must read: PageFair & Adobe AdBlocking Report from 8/2015 (Summer Speed Reading)

Posted by Trip Foster on Aug 11, 2015 9:34:00 AM

A growing yield optimization challenge for digital publishers becomes more serious. Quick notes from the most recent report on online ad blocking.

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Topics: programmatic publisher, programmatic yield management, Programmatic

The year in programatic: IAB's Programmatic Revenue Report (Speed Read Version)

Posted by Trip Foster on Aug 4, 2015 7:30:00 AM

A quick sumary from the IAB/PWC annual programmatic report for programmatic publishers and programmatic yield managers

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Topics: programmatic publisher, programmatic yield management, Programmatic

If you are a programmatic seller looking to:

  • have a unified understanding of your stack
  • increase your revenue by up to 30%+
  • better leverage private marketplaces
  • maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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