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Sep 13, 2018 7:00:00 AM

Analysis of the impact of Index bid caching

Four weeks have passed since Index revealed that they were using bid caching - or the act of keeping a buyer’s bid when it fails to win an impression and applying that bid to a later ad request - in order to “improve their user experience.” There were many reactions from different parties following...

Jul 2, 2015 10:41:00 AM

Are we at the inflection point of “free"?

As we reflect on our independence and freedom this week in the US, we thought it would be interesting to spend some time thinking about the concept of “Free” on the internet. As the advertising, ad tech and publishing industries consider the future of the ad-sponsored model in their daily...

Jun 10, 2015 7:36:00 AM

The Great Impression Winnowing of 2015

How improved transparency will remove unnecessary margin eroding “hops” between buyer and seller while improving buyer ROI and seller yield.

Jun 3, 2015 8:44:00 AM

How transparency in today’s programmatic market can help create the next SnapChat.

Transparency among buyers and sellers can prevent the Google/Facebook duopoly and spur innovation.

May 27, 2015 1:39:00 PM

Avoiding another RTB Unicorn

 Part 2 of a series on programmatic market transparency.

May 18, 2015 7:02:00 AM

Two-way transparency is the key to solving programmatic market imbalances

In the programmatic advertising market, asymmetrical information is a large impediment to long-term ecosystem sustainability.

May 6, 2015 7:40:00 AM

The two post-launch activities that will insure your private marketplaces work

PART 3 OF THE "HOW TO FIX PRIVATE MARKETPLACES" SERIES  Part 1: What’s wrong with Private Marketplaces (PMP)?  Part 2: The top 5 (pre-deal) keys to getting Private Marketplaces right.  Part 3: The two post-launch activities that will insure your private marketplaces work As we noted in post 2 of...

Apr 29, 2015 11:41:00 AM

The top 5 (pre-deal) keys to getting Private Marketplaces right.

PART 2 of the "How to fix Private Marketplaces" Series  Part 2 of a 3 part series. Part 1: What’s wrong with Private Marketplaces (PMP)?. Part 2 (below): The top 5 (pre-deal) keys to getting Private Marketplaces right. Part 3 (coming soon): Three keys to post-launch success of private marketplaces

Apr 22, 2015 10:20:00 AM

Adomik Presents at ExchangeWire's ATS Paris

We are happy to report that we are well represented at ExchangeWire's  ATS Paris today!

Apr 10, 2015 10:35:00 AM

How to fix private marketplaces (PMP)

  Part 1 of a 3 part series on fixing Private Marketplaces (PMP). Part 1 will overview what’s wrong with private marketplaces, Part 2 will focus on the keys to getting PMP working right, Part 3 will focus on post-launch success factors.

Apr 2, 2015 9:32:00 AM

How increased digital publisher confidence in programmatic channels will grow the market

Programmatic publisher confidence in programmatic channels will drive market balance and growth

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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