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Jun 19, 2018 7:00:00 AM

4 Golden Rules for Header Bidding Success - Download the Whitepaper for Publishers

To help publishers overcome increased latency, reduced user experience, complexity and data fragmentation, we’ve pulled together a guide of best practices that you can follow for this new technology. We call these best practices the “4 Golden Rules for Header Bidding Success”. To grab the white...
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Jun 12, 2018 8:53:49 AM

Publisher Sales Team: How to Negotiate a PMP

As a Programmatic Sales person, your work day often entails responding to calls to tender from agencies and trading desks with PMP proposals. Most of the time, you already have a standard rate card that more or less fits the brief you’re responding to. More often than not, you’ll settle for the...
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Apr 12, 2018 7:00:00 AM

Publisher Sales Team: How to capture PMP opportunities

Programmatic sales teams spend a lot of time chasing information from agencies and trading desks to keep track of current and upcoming campaigns... Information is limited to what the data buyers are willing to share, making the marketplace even murkier.

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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