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Feb 22, 2018 6:50:49 AM

MarketWatch data for January 2018: Best of 5 Markets: Trends, Best Buyers

Almost through the second month of Q1, here’s this month's MarketWatch Data post (for January Data). In this edition, you’ll learn about: Market Trends (UK, France, NL, Spain, Australia) Top 10 buyers (UK, France, NL, Spain, Australia) Tips on how to make deals a key part of your programmatic...

Jul 17, 2015 7:00:00 AM

Data-driven Publishing: Avoiding publisher “Programmageddon”.

To secure the health of premium publishing as we know it in a programmatic world, publishers must take command of publisher trading data and demand buy-side transparency. Part 1 of a 2 part series

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  • Better leverage private marketplaces
  • Maximize your header bidding channel

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