Data-driven Publishing: Avoiding publisher “Programmageddon”.

Posted by Jonathon Shaevitz on Jul 17, 2015 1:00:00 PM

To secure the health of premium publishing as we know it in a programmatic world, publishers must take command of publisher trading data and demand buy-side transparency.

Part 1 of a 2 part series

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Topics: programmatic publisher, programmatic yield management, publisher trading data

If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your deals

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