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Data-driven Publishing: Avoiding publisher “Programmageddon”.

Posted by Jonathon Shaevitz on Jul 17, 2015 7:00:00 AM

To secure the health of premium publishing as we know it in a programmatic world, publishers must take command of publisher trading data and demand buy-side transparency.

Part 1 of a 2 part series

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Topics: programmatic publisher, programmatic yield management, publisher trading data

If you are a programmatic seller looking to:

  • have a unified understanding of your stack
  • increase your revenue by up to 30%+
  • better leverage private marketplaces
  • maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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