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Nov 8, 2018 7:00:00 AM

How to Identify Key Revenue Trends and React

  How often do you monitor and react to the revenue trends? Are you keeping pace with regular changes in the market? From one day to another, revenue drivers may vary for numerous reasons such as:
HB5rules

Sep 13, 2018 7:00:00 AM

Analysis of the impact of Index bid caching

Four weeks have passed since Index revealed that they were using bid caching - or the act of keeping a buyer’s bid when it fails to win an impression and applying that bid to a later ad request - in order to “improve their user experience.” There were many reactions from different parties following...
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Sep 11, 2018 8:58:43 AM

Report: All of your advertising data in one place

As mentioned in our most recent article, the advertising industry has witnessed a gigantic shift over the past few years. Report seeks to resolve the complexity which has resulted from this evolution by responding to the following newfound problems:
gdpr-data-protection-publishers

Jun 25, 2018 2:00:00 AM

GDPR for Dummies

The GDPR policy - short for General Data Protection Regulation - is meant to protect personal data of people in the EU countries. As personal data is becoming more and more of a commodity, GDPR aims to give more control to individuals as to how their data is used.
adomik-data-extract-customization

May 17, 2018 7:30:00 AM

2nd Way to Improving Publishers Yield Management: Implement a Holistic Monetization Management System

Following our participation in the Google talent Academy in Paris, we wrote about three common mistakes publishers make in a complex/multiproduct fragmented digital advertising ecosytem. When dealing with many products and sales channels, it can get difficult to align prices, and ensure floor...
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May 2, 2018 7:00:00 AM

3 Rules for Publishers to Improve their Yield Management - Introduction

Adomik’s VPs of Revenue and Client Success, Benjamin Lanfry and Remi Quilliet, had the pleasure of taking part in Google’s “Publisher Talent Academy” on March 22nd, 2018 in Paris. Benjamin was part of a panel with Google and Mediarithmics, where he presented strategies for inventory valuation and...

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