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Learning to Master Programmatic Analytics for Publishers

Posted by Jennifer Derke on Dec 18, 2015 1:37:34 PM

(This is Chapter 11 of the Adomik Programmatic Yield Management Handbook)

Programmatic analytics is a relatively new practice that when mastered, will dramatically impact the health of the independant publisher ecosystem

The first step to taking control of your programmatic revenue is understanding market activity on the exchange. In this chapter we will guide you through two key analytics concerns:

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Topics: programmatic analytics, PYMH

RTB Yield Management: Auction Mechanism Basics

Posted by Jamie Sacks on Dec 4, 2015 8:43:52 AM

(This is Chapter 10 of the Adomik Programmatic Yield Management Handbook)

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Topics: RTB Yield Management, RTB, PYMH

The Top 5 Programmatic Yield Management Challenges

Posted by Jamie Sacks on Nov 20, 2015 1:22:42 PM

(This is Chapter 9 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH

Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB

Posted by Jeff Bernard on Nov 20, 2015 10:13:01 AM

(This is Chapter 7 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH, holistic yield management

Command your programmatic seller trading data - the lifeblood of modern media selling.

Posted by Trip Foster on Nov 18, 2015 5:30:00 AM

(This is Chapter 8 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH, holistic yield management, seller trading data, programmatic trading data

Pricing programmatic inventory: using data and insights to get it right

Posted by Jeff Bernard on Nov 5, 2015 8:00:00 AM

(This is Chapter 6 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH

An overview of yield management in a programmatic world

Posted by Jeff Bernard on Nov 3, 2015 1:30:00 PM

(This is Chapter 5 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, Yield Management, programmatic selling, programmatic yield management handbook, PYMH

Programmatic Selling Technology + Complexity = Challenges

Posted by Remi Quilliet on Oct 30, 2015 6:32:00 AM

(This is Chapter 4 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH

A General Overview of Programmatic Selling Channels

Posted by Remi Quilliet on Oct 27, 2015 6:02:00 AM

(This is Chapter 3 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, programmatic selling, programmatic yield management handbook, PYMH

Programmatic Advertising: A definition and Initial Impacts

Posted by Remi Quilliet on Oct 15, 2015 7:30:00 AM

(This is Chapter 1 of the Adomik Programmatic Yield Management Handbook)

An introduction to Programmatic, Part 1: What is Programmatic Advertising? You ask:

"Programmatic media buying (also known as programmatic marketing or programmatic advertising, sometimes just programmatic) is the algorithmic purchase and sale of advertising space in real time.[1] In this process, technologies automate the buying, placement, and optimisation of digital, television, print outdoor and radio media inventory, replacing human-based methods.[2] Experts believe programmatic media will soon become the norm rather than the exception (Wikipedia)

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Topics: programmatic yield management, programmatic yield management handbook, PYMH

If you are a programmatic seller looking to:

  • have a unified understanding of your stack
  • increase your revenue by up to 30%+
  • better leverage private marketplaces
  • maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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