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Aug 21, 2018 2:00:00 AM

GDPR Impact Analysis

On May 25th, the new GDPR legislation came into effect in the European Union.

Dec 18, 2015 1:37:34 PM

Learning to Master Programmatic Analytics for Publishers

(This is Chapter 11 of the Adomik  Programmatic Yield Management Handbook)   Programmatic analytics is a relatively new practice that when mastered, will dramatically impact the health of the independant publisher ecosystem The first step to taking control of your programmatic revenue is...

Dec 4, 2015 8:43:52 AM

RTB Yield Management: Auction Mechanism Basics

(This is Chapter 10 of the Adomik Programmatic Yield Management Handbook)

Nov 20, 2015 1:22:42 PM

The Top 5 Programmatic Yield Management Challenges

(This is Chapter 9 of the Adomik Programmatic Yield Management Handbook)

Nov 18, 2015 5:30:00 AM

Command your programmatic seller trading data - the lifeblood of modern media selling.

(This is Chapter 8 of the Adomik Programmatic Yield Management Handbook)

Nov 11, 2015 12:17:00 PM

Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB

(This is Chapter 7 of the Adomik Programmatic Yield Management Handbook)

Nov 5, 2015 8:00:00 AM

Pricing programmatic inventory: using data and insights to get it right

(This is Chapter 6 of the Adomik Programmatic Yield Management Handbook)

Nov 3, 2015 1:30:00 PM

An overview of yield management in a programmatic world

(This is Chapter 5 of the Adomik Programmatic Yield Management Handbook)

Oct 30, 2015 6:32:00 AM

Programmatic Selling Technology + Complexity = Challenges

(This is Chapter 4 of the Adomik Programmatic Yield Management Handbook)

Oct 27, 2015 6:02:00 AM

A General Overview of Programmatic Selling Channels

(This is Chapter 3 of the Adomik Programmatic Yield Management Handbook)

Oct 15, 2015 7:30:00 AM

Programmatic Advertising: A definition and Initial Impacts

(This is Chapter 1 of the Adomik Programmatic Yield Management Handbook) An introduction to Programmatic, Part 1: What is Programmatic Advertising? You ask: "Programmatic media buying (also known as programmatic marketing or programmatic advertising, sometimes just programmatic) is the algorithmic...

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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