<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=822494444590823&amp;ev=PageView&amp;noscript=1">
Change view:

Feb 15, 2018 6:30:00 AM

The Adomik Quick Reference Guide for PMPs has been updated

As part of our PMP resources update, we have updated the PMP Quick Reference Guide If you are using the PMP channel in 2018, pick up a copy of the PMP quick reference guide. Its a quick read and a good reference to decode what type of deal to use under given conditions. The update takes into...

Dec 18, 2015 1:37:34 PM

Learning to Master Programmatic Analytics for Publishers

(This is Chapter 11 of the Adomik  Programmatic Yield Management Handbook)   Programmatic analytics is a relatively new practice that when mastered, will dramatically impact the health of the independant publisher ecosystem The first step to taking control of your programmatic revenue is...

Dec 4, 2015 8:43:52 AM

RTB Yield Management: Auction Mechanism Basics

(This is Chapter 10 of the Adomik Programmatic Yield Management Handbook)

Nov 20, 2015 1:22:42 PM

The Top 5 Programmatic Yield Management Challenges

(This is Chapter 9 of the Adomik Programmatic Yield Management Handbook)

Nov 18, 2015 5:30:00 AM

Command your programmatic seller trading data - the lifeblood of modern media selling.

(This is Chapter 8 of the Adomik Programmatic Yield Management Handbook)

Nov 11, 2015 12:17:00 PM

Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB

(This is Chapter 7 of the Adomik Programmatic Yield Management Handbook)

Nov 5, 2015 8:00:00 AM

Pricing programmatic inventory: using data and insights to get it right

(This is Chapter 6 of the Adomik Programmatic Yield Management Handbook)

Nov 3, 2015 1:30:00 PM

An overview of yield management in a programmatic world

(This is Chapter 5 of the Adomik Programmatic Yield Management Handbook)

Oct 30, 2015 6:32:00 AM

Programmatic Selling Technology + Complexity = Challenges

(This is Chapter 4 of the Adomik Programmatic Yield Management Handbook)

Oct 27, 2015 6:02:00 AM

A General Overview of Programmatic Selling Channels

(This is Chapter 3 of the Adomik Programmatic Yield Management Handbook)

Oct 15, 2015 7:30:00 AM

Programmatic Advertising: A definition and Initial Impacts

(This is Chapter 1 of the Adomik Programmatic Yield Management Handbook) An introduction to Programmatic, Part 1: What is Programmatic Advertising? You ask: "Programmatic media buying (also known as programmatic marketing or programmatic advertising, sometimes just programmatic) is the algorithmic...

Get the latest in programmatic yield management:

Subscribe Via RSS
Recent
Topics

see all

If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

Schedule Your Demo