Check out Adomik's Customer Case Studies

Posted by Trip Foster on Feb 29, 2016 8:22:10 PM

Adomik's customers span the globe and deploy Adomik for many reasons. We have assembled some Adomik customer case studies for your convenience.

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Topics: programmatic yield management, RTB

RTB Yield Management: Auction Mechanism Basics

Posted by Jamie Sacks on Dec 4, 2015 2:43:52 PM

(This is Chapter 10 of the Adomik Programmatic Yield Management Handbook)

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Topics: RTB Yield Management, RTB, PYMH

Data-driven publishing, part 2: To avoid a sell-side “Programmageddon”, here's what publishers can do.

Posted by Jonathon Shaevitz on Jul 27, 2015 3:40:00 PM

 

To get back in control, publishers need to command their trading data, understand their audiences and work together with buyers to strengthen productive relationships

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Topics: programmatic yield management, RTB, data-driven publishing

The Great Impression Winnowing of 2015

Posted by Jonathon Shaevitz on Jun 10, 2015 1:36:00 PM

How improved transparency will remove unnecessary margin eroding “hops” between buyer and seller while improving buyer ROI and seller yield.

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Topics: Programmatic, RTB, Digital Publisher, Yield Management, transparency

How transparency in today’s programmatic market can help create the next SnapChat.

Posted by Jonathon Shaevitz on Jun 3, 2015 2:44:00 PM

Transparency among buyers and sellers can prevent the Google/Facebook duopoly and spur innovation.

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Topics: programmatic publisher, programmatic yield management, Programmatic, RTB, Digital Publisher, transparency, adtech

Avoiding another RTB Unicorn

Posted by Jonathon Shaevitz on May 27, 2015 7:39:00 PM

Topics: Programmatic, RTB, Digital Publisher, transparency, adtech

Two-way transparency is the key to solving programmatic market imbalances

Posted by Trip Foster on May 18, 2015 1:02:00 PM

In the programmatic advertising market, asymmetrical information is a large impediment to long-term ecosystem sustainability.

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Topics: Programmatic, RTB, Digital Publisher, Yield Management

The two post-launch activities that will insure your private marketplaces work

Posted by Remi Quilliet on May 6, 2015 1:40:00 PM

PART 3 OF THE "HOW TO FIX PRIVATE MARKETPLACES" SERIES 

As we noted in post 2 of this series, once you have selected the correct deal structure, identified inventory, and established pricing, you are ready to launch your private deal (PMP). However, what you do after launch is key to making sure the deal has a chance of realizing its potential -- and turning into a lucrative long-term relationship.

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Topics: programmatic private marketplaces, Programmatic, PMP/Deal ID, RTB, Digital Publisher, Private Marketplace, PMP

The top 5 (pre-deal) keys to getting Private Marketplaces right.

Posted by Remi Quilliet on Apr 29, 2015 5:41:00 PM

PART 2 of the "How to fix Private Marketplaces" Series 

Part 2 of a 3 part series. Part 1: What’s wrong with Private Marketplaces (PMP)?.
Part 2 (below): The top 5 (pre-deal) keys to getting Private Marketplaces right.
Part 3 (coming soon): Three keys to post-launch success of private marketplaces

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Topics: programmatic private marketplaces, Programmatic, PMP/Deal ID, RTB, Digital Publisher, Private Marketplace, Yield Management

Adomik Presents at ExchangeWire's ATS Paris

Posted by Trip Foster on Apr 22, 2015 4:20:00 PM

We are happy to report that we are well represented at ExchangeWire's  ATS Paris today!

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Topics: Programmatic, RTB, Digital Publisher, adtech, adomik

If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your deals

Reach out to us, we can help -- and we offer a free trial. Click below to get in touch. We look forward to hearing from you.

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