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Oct 18, 2018 7:01:46 AM

Manage: Fuel your internal tools with the advertising revenue data set you need

As we hope you know, we recently announced the launch of the new Adomik Platform powered by our Data Engine, and we’re happy to share with you our second product: Manage.
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Jan 5, 2018 9:21:00 AM

The A/B test: A key test & measurement framework for publishers, Pt 1. Intro & Benefits

Introduction Its with good reason that the A/B test is a well known, widespread, generally accepted, and trusted tool in the digital world. The “A/B split” is used to test changes in content (layout, color, look & ads, etc) or creative variations to assess impact on the publisher or advertiser’s...

Dec 4, 2015 8:43:52 AM

RTB Yield Management: Auction Mechanism Basics

(This is Chapter 10 of the Adomik Programmatic Yield Management Handbook)

Jul 2, 2015 10:41:00 AM

Are we at the inflection point of “free"?

As we reflect on our independence and freedom this week in the US, we thought it would be interesting to spend some time thinking about the concept of “Free” on the internet. As the advertising, ad tech and publishing industries consider the future of the ad-sponsored model in their daily...

Mar 26, 2015 5:13:00 AM

A Long-term RTB Relationship Is Not An Oxymoron

It seems counterintuitive that a publisher should think about having a healthy, long-term business relationships over today’s impersonal, instantaneous, machine-mediated pipes. However, with the right information and transparency, programmatic has enabled us to have deeper, more efficient...

Mar 23, 2015 5:56:00 AM

Introducing the Adomik Blog

 

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If you are a programmatic seller looking to:

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  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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