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RTB Yield Management: Auction Mechanism Basics

Posted by Jamie Sacks on Dec 4, 2015 8:43:52 AM

(This is Chapter 10 of the Adomik Programmatic Yield Management Handbook)


Topics: RTB Yield Management, RTB, PYMH

Are we at the inflection point of “free"?

Posted by Trip Foster on Jul 2, 2015 10:41:00 AM

As we reflect on our independence and freedom this week in the US, we thought it would be interesting to spend some time thinking about the concept of “Free” on the internet. As the advertising, ad tech and publishing industries consider the future of the ad-sponsored model in their daily machinations, we would all do well to ponder the consequences of “free” going away.


Topics: programmatic yield management, RTB Yield Management, Programmatic, Digital Publisher

A Long-term RTB Relationship Is Not An Oxymoron

Posted by Trip Foster on Mar 26, 2015 5:13:00 AM

It seems counterintuitive that a publisher should think about having a healthy, long-term business relationships over today’s impersonal, instantaneous, machine-mediated pipes. However, with the right information and transparency, programmatic has enabled us to have deeper, more efficient relationships -- if we utilize our data and tools correctly.


Topics: RTB Yield Management, Programmatic, RTB, Digital Publisher, Yield Management

Introducing the Adomik Blog

Posted by Trip Foster on Mar 23, 2015 5:56:00 AM

Topics: RTB Yield Management, Programmatic, RTB, Digital Publisher, adtech

If you are a programmatic seller looking to:

  • have a unified understanding of your stack
  • increase your revenue by up to 30%+
  • better leverage private marketplaces
  • maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.