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Feb 15, 2018 6:30:00 AM

The Adomik Quick Reference Guide for PMPs has been updated

As part of our PMP resources update, we have updated the PMP Quick Reference Guide If you are using the PMP channel in 2018, pick up a copy of the PMP quick reference guide. Its a quick read and a good reference to decode what type of deal to use under given conditions. The update takes into...
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Jan 5, 2018 9:21:00 AM

The A/B test: A key test & measurement framework for publishers, Pt 1. Intro & Benefits

Introduction Its with good reason that the A/B test is a well known, widespread, generally accepted, and trusted tool in the digital world. The “A/B split” is used to test changes in content (layout, color, look & ads, etc) or creative variations to assess impact on the publisher or advertiser’s...

Dec 4, 2015 8:43:52 AM

RTB Yield Management: Auction Mechanism Basics

(This is Chapter 10 of the Adomik Programmatic Yield Management Handbook)

Jul 2, 2015 10:41:00 AM

Are we at the inflection point of “free"?

As we reflect on our independence and freedom this week in the US, we thought it would be interesting to spend some time thinking about the concept of “Free” on the internet. As the advertising, ad tech and publishing industries consider the future of the ad-sponsored model in their daily...

Mar 26, 2015 5:13:00 AM

A Long-term RTB Relationship Is Not An Oxymoron

It seems counterintuitive that a publisher should think about having a healthy, long-term business relationships over today’s impersonal, instantaneous, machine-mediated pipes. However, with the right information and transparency, programmatic has enabled us to have deeper, more efficient...

Mar 23, 2015 5:56:00 AM

Introducing the Adomik Blog

 

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