(This is Chapter 10 of the Adomik Programmatic Yield Management Handbook)
Read More...
As we reflect on our independence and freedom this week in the US, we thought it would be interesting to spend some time thinking about the concept of “Free” on the internet. As the advertising, ad tech and publishing industries consider the future of the ad-sponsored model in their daily machinations, we would all do well to ponder the consequences of “free” going away.
Read More...Topics: programmatic yield management, RTB Yield Management, Programmatic, Digital Publisher
It seems counterintuitive that a publisher should think about having a healthy, long-term business relationships over today’s impersonal, instantaneous, machine-mediated pipes. However, with the right information and transparency, programmatic has enabled us to have deeper, more efficient relationships -- if we utilize our data and tools correctly.
Read More...Topics: RTB Yield Management, Programmatic, RTB, Digital Publisher, Yield Management
