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The Great Impression Winnowing of 2015

Posted by Jonathon Shaevitz on Jun 10, 2015 7:36:00 AM

How improved transparency will remove unnecessary margin eroding “hops” between buyer and seller while improving buyer ROI and seller yield.

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Topics: Programmatic, RTB, Digital Publisher, Yield Management, transparency

How transparency in today’s programmatic market can help create the next SnapChat.

Posted by Jonathon Shaevitz on Jun 3, 2015 8:44:00 AM

Transparency among buyers and sellers can prevent the Google/Facebook duopoly and spur innovation.

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Topics: programmatic publisher, programmatic yield management, Programmatic, RTB, Digital Publisher, transparency, adtech

Avoiding another RTB Unicorn

Posted by Jonathon Shaevitz on May 27, 2015 1:39:00 PM

Topics: Programmatic, RTB, Digital Publisher, transparency, adtech

If you are a programmatic seller looking to:

  • have a unified understanding of your stack
  • increase your revenue by up to 30%+
  • better leverage private marketplaces
  • maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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