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Apr 19, 2018 6:30:00 AM

5 Golden Rules to Header Bidding Success, Rule 4: Managing prices in a HB setup

When a Header bidding set-up has been successfully implemented, and all things are going “well”, a Publisher will often start to wonder what they can do to improve their revenue to the next level. 
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Aug 30, 2016 7:30:00 AM

Adomik partners with Audience Square Publisher Co-op to deliver programmatic insights to its member publishers

AUDIENCE SQUARE AND ADOMIK have strengthened their partnership by integrating Adomik for programmatic analytics and yield management. Audience Squared, a french publisher co-op for premium publishers has entered into an agreement to offer Adomik’s enriched auction analytics functions at no extra...

Jun 10, 2015 7:36:00 AM

The Great Impression Winnowing of 2015

How improved transparency will remove unnecessary margin eroding “hops” between buyer and seller while improving buyer ROI and seller yield.

Jun 3, 2015 8:44:00 AM

How transparency in today’s programmatic market can help create the next SnapChat.

Transparency among buyers and sellers can prevent the Google/Facebook duopoly and spur innovation.

May 27, 2015 1:39:00 PM

Avoiding another RTB Unicorn

 Part 2 of a series on programmatic market transparency.

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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