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AdExchanger: The Guardian uses Adomik's unified analytics tools for holistic yield management

Posted by Gabriele Guarneri on Jul 11, 2017 3:00:00 AM

  

We are happy to share a recent article that AdExchanger recently wrote about how The Guardian uses Adomik's unified analytics to better understand and decision on their programmatic inventory and manage yield holistically in today's current environment.

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Topics: programmatic yield management, holistic yield management, unified analytics

If you are a programmatic seller looking to:

  • have a unified understanding of your stack
  • increase your revenue by up to 30%+
  • better leverage private marketplaces
  • maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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