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Jun 12, 2018 8:53:49 AM

Publisher Sales Team: How to Negotiate a PMP

As a Programmatic Sales person, your work day often entails responding to calls to tender from agencies and trading desks with PMP proposals. Most of the time, you already have a standard rate card that more or less fits the brief you’re responding to. More often than not, you’ll settle for the...
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Nov 9, 2017 8:00:00 AM

How PCH Media "Matches the Market" with Adomik’s Automated Price Optimization - A Case Study

Adomik is proud to release a case study with our Partner, PCH Media An American household brand name for over 60 years, Publishers Clearing House may be best known for its surprise sweepstakes prizes. But PCH is more than just “big checks.” As a publisher and a retailer, PCH combines first-party...

Jul 11, 2017 3:00:00 AM

AdExchanger: The Guardian uses Adomik's unified analytics tools for holistic yield management

We are happy to share a recent article that AdExchanger recently wrote about how The Guardian uses Adomik's unified analytics to better understand and decision on their programmatic inventory and manage yield holistically in today's current environment.

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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