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Oct 18, 2018 7:01:46 AM

Manage: Fuel your internal tools with the advertising revenue data set you need

As we hope you know, we recently announced the launch of the new Adomik Platform powered by our Data Engine, and we’re happy to share with you our second product: Manage.
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May 7, 2018 7:00:00 AM

1st Way to Improving Publishers' Yield Management: Work with Real Data

In our last article we drew a quick picture of yield management today, showing that publishers monetization and yield strategies moved from a “hierarchical” system to a multichannel/multiproduct universe. As a result of this move, we see publishers make common mistakes when it comes to finding a...
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May 2, 2018 7:00:00 AM

3 Rules for Publishers to Improve their Yield Management - Introduction

Adomik’s VPs of Revenue and Client Success, Benjamin Lanfry and Remi Quilliet, had the pleasure of taking part in Google’s “Publisher Talent Academy” on March 22nd, 2018 in Paris. Benjamin was part of a panel with Google and Mediarithmics, where he presented strategies for inventory valuation and...
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Jan 5, 2018 9:21:00 AM

The A/B test: A key test & measurement framework for publishers, Pt 1. Intro & Benefits

Introduction Its with good reason that the A/B test is a well known, widespread, generally accepted, and trusted tool in the digital world. The “A/B split” is used to test changes in content (layout, color, look & ads, etc) or creative variations to assess impact on the publisher or advertiser’s...
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Dec 11, 2017 3:31:00 AM

Adomik Awarded #14 ranking in Deloitte 2017 Technology Fast 500 for Europe, Middle East & Africa (EMEA)

In addition to the #2 ranking Île-de-France region, and #3 national ranking for France, Adomik obtains #14 ranking in EMEA for Deloitte's Technology Fast 500 competition We are again proud to share that, in addition to obtianing the #2 spot in the Île-de-France regional rankings and 3rd position...

Nov 30, 2017 1:30:00 AM

Adomik Awarded #3 ranking in Deloitte 2017 TECHNOLOGY FAST 50

After obtaining #2 ranking Île-de-France region, Adomik captures #3 national ranking for France We are proud to announce we have been awarded second position in the Île-de-France regional rankings and 3rd position for French national rankings in Deloitte's Technology Fast50 competition. The...

Oct 26, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 5, Monitoring

Monitoring best practices for publishers choosing to migrate to a first price auction (Part 5 of a 5 part series on Best Practices for First Price Auctions)  In a first-price environment, transparency is CRITICAL. Our position is that even if pricing issues will be present, increased transparency...

Oct 24, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 4, PMPs

Private Marketplace (PMP) best practices for publishers choosing to migrate to a first price auction (Part 4 of a 5 part series on Best Practices for First Price Auctions)  On to PMPs... We will look at the best practices for private deals in a first price world from both existing business and new...

Oct 23, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 3, Open Auction Floor Management

Yield management best practices for publishers choosing to migrate to a first price auction (Part 3 of a 5 part series on Best Practices for First Price Auctions)  Open auction floor management First, let’s level set on what open auction floor optimization is in a first-price world. In a...

Oct 17, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 2, Demand Management

Demand management best practices for publishers choosing to migrate to a first price auction (Part 2 of a 5 part series on Best Practices for First Price Auctions)    Pre-migration communication In any significant change to commerce mechanisms, there needs to be a specific work to communicate with...

Oct 12, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: An Overview

 A First Price Auction Overview (Part 1 of a 5 part series on Best Practices for First Price Auctions)    A few words up front. The move to a first price auction is controversial. In many cases, it has not even been up to the publishers. We have anecdotal evidence from some of our publisher clients...

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