An overview of yield management in a programmatic world

Posted by Jeff Bernard on Nov 3, 2015 7:30:00 PM

(This is Chapter 5 of the Adomik Programmatic Yield Management Handbook)

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Topics: programmatic yield management, Yield Management, programmatic selling, programmatic yield management handbook, PYMH

The Great Impression Winnowing of 2015

Posted by Jonathon Shaevitz on Jun 10, 2015 1:36:00 PM

How improved transparency will remove unnecessary margin eroding “hops” between buyer and seller while improving buyer ROI and seller yield.

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Topics: Programmatic, RTB, Digital Publisher, Yield Management, transparency

Two-way transparency is the key to solving programmatic market imbalances

Posted by Trip Foster on May 18, 2015 1:02:00 PM

In the programmatic advertising market, asymmetrical information is a large impediment to long-term ecosystem sustainability.

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Topics: Programmatic, RTB, Digital Publisher, Yield Management

The top 5 (pre-deal) keys to getting Private Marketplaces right.

Posted by Remi Quilliet on Apr 29, 2015 5:41:00 PM

PART 2 of the "How to fix Private Marketplaces" Series 

Part 2 of a 3 part series. Part 1: What’s wrong with Private Marketplaces (PMP)?.
Part 2 (below): The top 5 (pre-deal) keys to getting Private Marketplaces right.
Part 3 (coming soon): Three keys to post-launch success of private marketplaces

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Topics: programmatic private marketplaces, Programmatic, PMP/Deal ID, RTB, Digital Publisher, Private Marketplace, Yield Management

The Road Ahead for Publisher Co-Ops

Posted by Trip Foster on Apr 16, 2015 5:59:00 PM

Topics: Yield Management, publisher co-ops

How increased digital publisher confidence in programmatic channels will grow the market

Posted by Trip Foster on Apr 2, 2015 3:32:00 PM

Programmatic publisher confidence in programmatic channels will drive market balance and growth

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Topics: programmatic yield management, Programmatic, RTB, Digital Publisher, Yield Management

Publishers: Don't Bring a Nerf Bat to a Knife Fight.

Posted by Trip Foster on Mar 30, 2015 11:13:00 AM

Topics: programmatic yield management, Programmatic, RTB, Yield Management

A Long-term RTB Relationship Is Not An Oxymoron

Posted by Trip Foster on Mar 26, 2015 10:13:00 AM

It seems counterintuitive that a publisher should think about having a healthy, long-term business relationships over today’s impersonal, instantaneous, machine-mediated pipes. However, with the right information and transparency, programmatic has enabled us to have deeper, more efficient relationships -- if we utilize our data and tools correctly.

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Topics: RTB Yield Management, Programmatic, RTB, Digital Publisher, Yield Management

If you are a programmatic seller looking to:

  • know exactly whats going on on your inventory
  • potentially increase your revenue by 30%+
  • optimize your deals

Reach out to us, we can help -- and we offer a free trial. Click below to get in touch. We look forward to hearing from you.

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