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Two-way transparency is the key to solving programmatic market imbalances

Posted by Trip Foster on May 18, 2015 7:02:00 AM

In the programmatic advertising market, asymmetrical information is a large impediment to long-term ecosystem sustainability.

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Topics: Programmatic, RTB, Digital Publisher, Yield Management

The top 5 (pre-deal) keys to getting Private Marketplaces right.

Posted by Remi Quilliet on Apr 29, 2015 11:41:00 AM

PART 2 of the "How to fix Private Marketplaces" Series 

Part 2 of a 3 part series. Part 1: What’s wrong with Private Marketplaces (PMP)?.
Part 2 (below): The top 5 (pre-deal) keys to getting Private Marketplaces right.
Part 3 (coming soon): Three keys to post-launch success of private marketplaces

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Topics: programmatic private marketplaces, Programmatic, PMP/Deal ID, RTB, Digital Publisher, Private Marketplace, Yield Management

The Road Ahead for Publisher Co-Ops

Posted by Trip Foster on Apr 16, 2015 11:59:00 AM

Topics: Yield Management, publisher co-ops

How increased digital publisher confidence in programmatic channels will grow the market

Posted by Trip Foster on Apr 2, 2015 9:32:00 AM

Programmatic publisher confidence in programmatic channels will drive market balance and growth

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Topics: programmatic yield management, Programmatic, RTB, Digital Publisher, Yield Management

Publishers: Don't Bring a Nerf Bat to a Knife Fight.

Posted by Trip Foster on Mar 30, 2015 5:13:00 AM

Topics: programmatic yield management, Programmatic, RTB, Yield Management

A Long-term RTB Relationship Is Not An Oxymoron

Posted by Trip Foster on Mar 26, 2015 5:13:00 AM

It seems counterintuitive that a publisher should think about having a healthy, long-term business relationships over today’s impersonal, instantaneous, machine-mediated pipes. However, with the right information and transparency, programmatic has enabled us to have deeper, more efficient relationships -- if we utilize our data and tools correctly.

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Topics: RTB Yield Management, Programmatic, RTB, Digital Publisher, Yield Management

If you are a programmatic seller looking to:

  • have a unified understanding of your stack
  • increase your revenue by up to 30%+
  • better leverage private marketplaces
  • maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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