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Feb 22, 2018 6:50:49 AM

MarketWatch data for January 2018: Best of 5 Markets: Trends, Best Buyers

Almost through the second month of Q1, here’s this month's MarketWatch Data post (for January Data). In this edition, you’ll learn about: Market Trends (UK, France, NL, Spain, Australia) Top 10 buyers (UK, France, NL, Spain, Australia) Tips on how to make deals a key part of your programmatic...

Oct 3, 2017 8:00:00 AM

Holistic Yield Management, Part 3: Unification of Sales Channels

  (Part 3 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management   There are multiple sales channels that you can rely on today: programmatic open auctions, PMPs - some of these powered by your 1st party data with multiple flavors of Public, Private or Preferred,...

Oct 2, 2017 4:01:00 AM

Adomik Awarded the National French Tech Pass for the Third Consecutive Year

The “Pass French Tech”, the French national program dedicated to fast growing digital start-ups, announces 2016 - 2017 winning companies Adomik is pleased to announce that we are now a three-time recipient of The Pass French Tech. The Pass is a national support program launched in 2014 for the...

Sep 28, 2017 9:00:00 AM

Holistic Yield Management, Part 2: Unification of Impression Mechanics

  (Part 2 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management Article   Unification of impression mechanics On the programmatic side, implementing a stack that combines all available demand for each single impression and puts that demand into competition will...

Sep 26, 2017 9:00:00 AM

Holistic Yield Management: An Overview, Definition, and Strategies

(Part 1 of a 5 part series on Holistic Yield Management) An Overview of Holistic Yield Management Programmatic ad yield management can be defined as the process of improving revenue through the implementation of strategic pricing and inventory controls. Most Publishers are now accustomed in some...

Sep 7, 2017 11:15:00 AM

Header Bidding Event in Paris hosted by Adomik

Adomik’s 5 golden rules of Header Bidding

Nov 3, 2015 1:30:00 PM

An overview of yield management in a programmatic world

(This is Chapter 5 of the Adomik Programmatic Yield Management Handbook)

Jun 10, 2015 7:36:00 AM

The Great Impression Winnowing of 2015

How improved transparency will remove unnecessary margin eroding “hops” between buyer and seller while improving buyer ROI and seller yield.

May 18, 2015 7:02:00 AM

Two-way transparency is the key to solving programmatic market imbalances

In the programmatic advertising market, asymmetrical information is a large impediment to long-term ecosystem sustainability.

Apr 29, 2015 11:41:00 AM

The top 5 (pre-deal) keys to getting Private Marketplaces right.

PART 2 of the "How to fix Private Marketplaces" Series  Part 2 of a 3 part series. Part 1: What’s wrong with Private Marketplaces (PMP)?. Part 2 (below): The top 5 (pre-deal) keys to getting Private Marketplaces right. Part 3 (coming soon): Three keys to post-launch success of private marketplaces

Apr 16, 2015 11:59:00 AM

The Road Ahead for Publisher Co-Ops

Adomik CEO and Founder Nicholas Schueller covers the recent publisher co-op trend for ExchangeWire. You'll learn:

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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