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Aug 21, 2018 2:00:00 AM

GDPR Impact Analysis

On May 25th, the new GDPR legislation came into effect in the European Union.
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May 29, 2018 7:30:00 AM

3rd Way to Improving Publishers' Yield Management: Adapt Your Decision-Making Process

In this article series, we’re sharing our thoughts about rethinking and increasing yield in the current complex and fragmented digital advertising ecosystem. In the last two weeks, we wrote about:
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May 7, 2018 7:00:00 AM

1st Way to Improving Publishers' Yield Management: Work with Real Data

In our last article we drew a quick picture of yield management today, showing that publishers monetization and yield strategies moved from a “hierarchical” system to a multichannel/multiproduct universe. As a result of this move, we see publishers make common mistakes when it comes to finding a...
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Apr 10, 2018 8:53:02 AM

3rd Golden Rule to Header Bidding Success: The proper use of header bidding analytics

In this article, we'll discuss the proper use of header bidding analytics in order to optimize the output of your header bidding setup. 

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

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