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The top 5 (pre-deal) keys to getting Private Marketplaces right.

PART 2 of the “How to fix Private Marketplaces” Series

Part 2 of a 3 part series. Part 1: What’s wrong with Private Marketplaces (PMP)?.
Part 2 (below): The top 5 (pre-deal) keys to getting Private Marketplaces right.
Part 3 (coming soon): Three keys to post-launch success of private marketplaces

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How to fix private marketplaces (PMP)

 

Part 1 of a 3 part series on fixing Private Marketplaces (PMP). Part 1 will overview what’s wrong with private marketplaces, Part 2 will focus on the keys to getting PMP working right, Part 3 will focus on post-launch success factors.

Continue reading “How to fix private marketplaces (PMP)”

How increased digital publisher confidence in programmatic channels will grow the market

Programmatic publisher confidence in programmatic channels will drive market balance and growth

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