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Two-way transparency is the key to solving programmatic market imbalances

In the programmatic advertising market, asymmetrical information is a large impediment to long-term ecosystem sustainability.

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The two post-launch activities that will insure your private marketplaces work

PART 3 OF THE “HOW TO FIX PRIVATE MARKETPLACES” SERIES

As we noted in post 2 of this series, once you have selected the correct deal structure, identified inventory, and established pricing, you are ready to launch your private deal (PMP). However, what you do after launch is key to making sure the deal has a chance of realizing its potential — and turning into a lucrative long-term relationship.

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