Part 2 of a series on programmatic market transparency.
In the programmatic advertising market, asymmetrical information is a large impediment to long-term ecosystem sustainability.
PART 3 OF THE “HOW TO FIX PRIVATE MARKETPLACES” SERIES
- Part 1: What’s wrong with Private Marketplaces (PMP)?
- Part 2: The top 5 (pre-deal) keys to getting Private Marketplaces right.
- Part 3: The two post-launch activities that will insure your private marketplaces work
As we noted in post 2 of this series, once you have selected the correct deal structure, identified inventory, and established pricing, you are ready to launch your private deal (PMP). However, what you do after launch is key to making sure the deal has a chance of realizing its potential — and turning into a lucrative long-term relationship.