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Data-driven publishing, part 2: To avoid a sell-side “Programmageddon”, here’s what publishers can do.

To get back in control, publishers need to command their trading data, understand their audiences and work together with buyers to strengthen productive relationships

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Data-driven Publishing: Avoiding publisher “Programmageddon”.

To secure the health of premium publishing as we know it in a programmatic world, publishers must take command of publisher trading data and demand buy-side transparency.

Part 1 of a 2 part series

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How to get the most from programmatic private marketplaces [free download]

As we all know, Using PMP or Deal ID (or whatever the term of the day is for programmatic private deals over ad exchange pipes) can be a murky challenge for programmatic yield managers. Simply stated, the rule book isn’t fully written yet and folks are still sorting out how private marketplaces should be used for programmatic yield management.

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Are we at the inflection point of “free”?

As we reflect on our independence and freedom this week in the US, we thought it would be interesting to spend some time thinking about the concept of “Free” on the internet. As the advertising, ad tech and publishing industries consider the future of the ad-sponsored model in their daily machinations, we would all do well to ponder the consequences of “free” going away.

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