There has been a lot of talk over the last few months in programmatic publisher circles about Header Bidding (also called pre-bidding, advanced bidding, and tagless bidding). The point of this post is not to overview what it is, but to discuss:
Today, we’re honored to share that Ben Barokas, CEO of Sourcepoint and former founder and CEO of Admeld, has joined Adomik’s Board of Directors.
A growing yield optimization challenge for digital publishers becomes more serious. Quick notes from the most recent report on online ad blocking.
A quick sumary from the IAB/PWC annual programmatic report for programmatic publishers and programmatic yield managers