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Is Header Bidding the New Black (for programmatic revenue)?

There has been a lot of talk over the last few months in programmatic publisher circles about Header Bidding (also called pre-bidding, advanced bidding, and tagless bidding). The point of this post is not to overview what it is, but to discuss:

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Former founder and CEO of Admeld joins Adomik Board of Directors

Today, we’re honored to share that Ben Barokas, CEO of Sourcepoint and former founder and CEO of Admeld, has joined Adomik’s Board of Directors.

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A digital publisher must read: PageFair & Adobe AdBlocking Report from 8/2015 (Summer Speed Reading)

A growing yield optimization challenge for digital publishers becomes more serious. Quick notes from the most recent report on online ad blocking.

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The year in programmatic: IAB’s Programmatic Revenue Report (Speed Read Version)

A quick sumary from the IAB/PWC annual programmatic report for programmatic publishers and programmatic yield managers

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