(This is Chapter 4 of the Adomik Programmatic Yield Management Handbook)
(This is Chapter 3 of the Adomik Programmatic Yield Management Handbook)
Today a byline by our COO and President Jonathon Shaevitz appeared in iMedia Connection discussing marketplace balance and data driven programmatic publishing
The piece is called The search for programmatic’s golden mean. Have a read and let us know what you think. Here’s what it covers:
Digital media sellers should listen to this podcast. It’s well worth the time.
For those of you who don’t listen to Exponent, a podcast about digital strategy from Ben Thompson and James Allworth, you are missing out. They are both great srategists and thinkers about where things are going. They spend a fair amout time on publishing– particularly the current state of ads on the internet and the roles that exchanges, walled gardens, native ads and Buzzfeed’s business model play in this evolution.
(This is Chapter 1 of the Adomik Programmatic Yield Management Handbook)
An introduction to Programmatic, Part 1: What is Programmatic Advertising? You ask:
“Programmatic media buying (also known as programmatic marketing or programmatic advertising, sometimes just programmatic) is the algorithmic purchase and sale of advertising space in real time. In this process, technologies automate the buying, placement, and optimisation of digital, television, print outdoor and radio media inventory, replacing human-based methods. Experts believe programmatic media will soon become the norm rather than the exception (Wikipedia)
Adomik’s Programmatic Yield Management Handbook will deliver a weekly curriculum to help media sellers get in control and confidently operate in the programmatic ecosystem.
Yes, you read that right, we said sellers! This content is focused on issues from a seller’s perspective. We recognize that there are two sides to every transaction, and without buyers, there would be no market. However, we are focused on creating information and insight for sellers, who have traditionally been, if not ignored, unintentionally marginalized by vendors and others chasing “the hottie at the dance” — buy side money.
We are pleased to present Adomik’s latest whitepaper about fixing programmatic private marketplaces.
We believe the programmatic private deal channel – if managed properly – can be a very efficient and productive one for both buyers and sellers.