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Get your Private Marketplace (PMP) Strategy ready for 2016

Setting your programmatic private marketplace (PMP) strategy for the year ahead is a good idea in December…but you need to be thoughtful about which buyers you setup deals with

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Command your programmatic seller trading data – the lifeblood of modern media selling.

(This is Chapter 8 of the Adomik Programmatic Yield Management Handbook)

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Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB

(This is Chapter 7 of the Adomik Programmatic Yield Management Handbook)

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Pricing programmatic inventory: using data and insights to get it right

(This is Chapter 6 of the Adomik Programmatic Yield Management Handbook)

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