Get the latest in programmatic yield management

Learning to Master Programmatic Analytics for Publishers

(This is Chapter 11 of the Adomik Programmatic Yield Management Handbook)

Programmatic analytics is a relatively new practice that when mastered, will dramatically impact the health of the independant publisher ecosystem

The first step to taking control of your programmatic revenue is understanding market activity on the exchange. In this chapter we will guide you through two key analytics concerns:

Continue reading “Learning to Master Programmatic Analytics for Publishers”