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Meet at Mobile World Congress: See Adomik’s programmatic yield management solutions for mobile

We will be at Mobile World Congress to demo our programmatic yield management solutions for mobile inventory.

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A quick event announcement: On February 22nd – 25th Adomik will be attending Mobile World Congress in Barcelona to demonstrate our programmatic yield management solutions for mobile inventory.

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Programmatic Channel Allocation, Part 2: Holistic Yield Management with PMP, Programmatic Direct, & RTB

(This is Chapter 13 of the Adomik Programmatic Yield Management Handbook)

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Programmatic Inventory Channel Allocation: Part 1: General Channel Overview

(This is Chapter 12 of the Adomik Programmatic Yield Management Handbook)

When thinking through programmatic inventory channel allocation, first understand the channels you’ll use to serve your buyers

Let’s imagine you at a big dinner and there is an abundance of delicious homemade food on the table in front of you. You’ll want to maximize area on your plate to feed yourself. How will you determine the best foods to put on your plate so that you will be optimally satisfied at the end of the meal?

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