Month: September 2017

 

(Part 2 of a 5 part series on Holistic Yield Management) Introduction to Holistic Yield Management Article

 

Unification of impression mechanics

On the programmatic side, implementing a stack that combines all available demand for each single impression and puts that demand into competition will create optimal revenue. Needless to say, the topic du jour, header bidding, is a great example of how to increase demand competition.

Continue reading “Holistic Yield Management, Part 2: Unification of Impression Mechanics”

(Part 1 of a 5 part series on Holistic Yield Management)

An Overview of Holistic Yield Management

Programmatic ad yield management can be defined as the process of improving revenue through the implementation of strategic pricing and inventory controls. Most Publishers are now accustomed in some form to this process, especially in programmatic channels.

Continue reading “Holistic Yield Management: An Overview, Definition, and Strategies”