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Adomik Awarded #3 ranking in Deloitte 2017 TECHNOLOGY FAST 50

After obtaining #2 ranking Île-de-France region, Adomik captures #3 national ranking for France


We are proud to announce we have been awarded second position in the 
Île-de-France regional rankings and 3rd position for French national rankings in Deloitte’s Technology Fast50 competition. The rankings reward the fastest growing technology companies.

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Publisher Trending Topics: Heard at Digiday Programmatic Media Summit in New Orleans

 

I recently returned from a fun trip to New Orleans to connect with our customers and to meet some new faces. While the days were very productive and full of interesting content, I’ll leave that reporting to Digiday. For the purposes of this post, I’ll focus on the three recurring themes that surfaced in many of my conversations with North American publishers.

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How Defy Media uses Adomik to increase revenue and better understand buyer behavior – A Case Study

Defy Media is an innovative publisher that leads the market in the use of programmatic technology. The company lives by the principal that in digital media, market change equals opportunity. Management believes in investing in its team’s knowledge and tools to insure they are capable of capitalizing on change.

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How PCH Media “Matches the Market” with Adomik’s Automated Price Optimization – A Case Study

Adomik is proud to release a case study with our Partner, PCH Media

An American household brand name for over 60 years, Publishers Clearing House may be best known for its surprise sweepstakes prizes. But PCH is more than just “big checks.”

As a publisher and a retailer, PCH combines first-party identity and purchase data from customers to offer deep insights about what motivates them. PCH Media makes this data available to marketers too, with digital media and targeting solutions that persuade people to action.

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Adomik and PCH Media will present at Digiday Programmatic Media Summit in New Orleans November 13th

We are happy to share that we will be presenting at the Digiday Programmatic Summit in New Orleans on 11/13-11/15. The event will highlight the key subjects facing programmatic sellers in North America.

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3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 2

No header bidding setup should be without floor price optimization

So in the previous article, we have illustrated that assuming that header-bidding setups solve all liquidity issues is an incorrect assumption.

Here then, are 2 more reasons why publishers using header bidding setups should continue to leverage floor price optimization to avoid “leaving money on the table”

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