Updated best practices for managing PMP monetization in 2018

We are happy to announce today the update to one of our most popular white papers on on how to maximize the use of private Marketplaces (PMP) in your monetization management strategy.

The update takes into account the changes we have seen in the channel since the document’s original publication in 2015.

In this white paper you’ll learn about how the channel can be better leveraged in today’s environment where buyers are looking to strengthen access to unique quality supply to gain advantage with their customers.

To grab the paper, click here:

 

 

Tags :

PMP PMP/Deal ID Private Marketplace (PMP) Strategy