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2018 Update to our popular “Fixing Private Marketplaces” white paper

Updated best practices for managing PMP monetization in 2018

We are happy to announce today the update to one of our most popular white papers on on how to maximize the use of private Marketplaces (PMP) in your monetization management strategy.

The update takes into account the changes we have seen in the channel since the document’s original publication in 2015.

In this white paper you’ll learn about how the channel can be better leveraged in today’s environment where buyers are looking to strengthen access to unique quality supply to gain advantage with their customers.

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1st Golden Rule to Header Bidding Success: Nailing the Setup. Part 2 –  Server-Side and Hybrid Setups

Getting Your Setup Right: Server-Side Header Bidding Pros and Cons

Our earlier post in the 5 Golden Rules of Header Bidding focused on the pros and cons of client-side header bidding solutions for digital publishers. Today’s post focuses on server-side header bidding and hybrid solutions.

Server-to-Server Header Bidding Solutions – Pros:

January Sell Data: Quarterly Programmatic Wrap Up: Australia, France, NL, Spain, UK Demand Trends

Q4 2017 Sell Programmatic Market Data Insights

With the arrival of New Year, we leave behind Q4. Here’s Q4’s quarterly wrap up post. In it, you’ll learn about Q4’s Demand Trends. (You’ve already seen the market trends in the previous Sell data post)

Top Share of Revenue

In all 5 markets, while most buyers grew spend over Q4, interestingly, some of the top buyers actually decreased their share of revenue in many of the months in Q4. Here we look at those movements by market:

 

Continue reading “January Sell Data: Quarterly Programmatic Wrap Up: Australia, France, NL, Spain, UK Demand Trends”

January Sell Data: Quarterly  Programmatic Wrap Up: Australia, France, NL, Spain, UK Market Trends

Q4 2017 Sell Programmatic Market Data Insights

With the arrival of New Year, we leave behind Q4. Here’s Q4’s quarterly wrap up post. In it, you’ll learn about Q4’s Market Trends. (Stay tuned, you’ll see Q4 Demand Trends in our next Sell post) 

Declining Markets

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Source: Adomik Sell

  • Surprisingly, the UK, Spanish and Australian programmatic market did not steadily grow over the entire quarter. This is noteworthy given the growth in other regions in Q4. This contraction could be due to factors such as an increase in Q4 direct deals, thus reducing inventory allocated to programmatic channels.

 

Growing Markets

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Source: Adomik Sell

 

  • As expected the French and Netherlands programmatic markets have been steadily growing over Q4. 

 

About The Sell Newsletter

As you already probably know we’ve been sending out the MarketWatch Newsletter since July and have begun to share some content highlights here in the blog.

In this post you saw insights of 5 countries market trends over Q4, but if you are interested in getting real-time snapshots subscribe to your region’s newsletter below: 

Continue reading “January Sell Data: Quarterly  Programmatic Wrap Up: Australia, France, NL, Spain, UK Market Trends”

1st Golden Rule to Header Bidding Success: Nailing the setup. Part 1 – Client-Side Header Bidding Setups

Getting Your Setup Right: client-side header bidding Pros and Cons

The header bidding phenomenon has grown up quickly for digital publishers, and we seem to be at a point in header bidding’s lifecycle where publishers are again making decisions about their header tech.

So, as we ponder the subject of header bidding, it makes sense to examine what has happened over the last few months in the industry and how thinking is changing. Right now the tailwinds seem to be on server-to-server header bidding (S2S) solutions as the number of publishers who look to be switching to server-side technology are steadily increasing.

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Adomik empowers Fairfax Media to increase understanding and gain control of inventory.

As one of the largest media conglomerates in the Asia-Pacific market, Fairfax Media engages the attention of more than 7 million visitors per month. In 2014, to operate across this scale Fairfax adopted programmatic channels to manage yield more efficiently.

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The A/B test: A Key Testing & Measurement Framework for Publishers, Part 2

 

Part 2: Application to Programmatic Yield Management, Limitations, & Conclusion

In part one of this series, we overviewed the A/B test and the benefits of A/B testing. Today we will cover some examples of the framework, how to use it for yield management and limitations of the A/B test.
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The A/B test: A key test & measurement framework for publishers, Pt 1. Intro & Benefits

Introduction

Its with good reason that the A/B test is a well known, widespread, generally accepted, and trusted tool in the digital world. The “A/B split” is used to test changes in content (layout, color, look & ads, etc) or creative variations to assess impact on the publisher or advertiser’s KPIs.

Yet, today’s programmatic publishers struggle to properly quantify the impact of many yield decisions and measure the true incremental benefit to their bottom line (e.g.: changes in floor pricing, adding new partners to a header-bidding stack, changing a PMP from open to private, etc.).

Publishers would do well to remember the reliable A/B test to track and monitor today’s modern programmatic stack. Measuring the impact of yield decisions shows similarities with assessing the impact of content modifications – so publishers might already have at their disposal a strong tool they know well that can be used to properly and accurately measure the incremental value of many of their monetization decisions.

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