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2nd Golden Rule to Header Bidding Success: The Magic Number of Header Partners

To truly maximize monetization from your header bidding setup, pick the right number of monetization partners for the tech implementation you choose

The optimal number of header partners you should choose depends on each of the header bidding technology setups. Getting the number right will make your stack work smoothly, maximize your competition and revenue, and make the management of your header bidding stack less strenuous.

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Sell data for January 2018: Best of 5 Markets: Trends, Best Buyers

Almost through the second month of Q1, here’s this month’s Sell Data post (for January 2018 Data). In this edition, you’ll learn about:

  • Market Trends (UK, France, NL, Spain, Australia)
  • Top 10 buyers (UK, France, NL, Spain, Australia)
  • Tips on how to make deals a key part of your programmatic strategy

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The Adomik Quick Reference Guide for PMPs has been updated

As part of our PMP resources update, we have updated the PMP Quick Reference Guide


If you are using the PMP channel in 2018, pick up a copy of the PMP quick reference guide. Its a quick read and a good reference to decode what type of deal to use under given conditions.

The update takes into account the changes we have seen in the channel since the document’s original publication in 2015.

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Reminder: Connect with Adomik at IAB Leadership summit next week.

Are you headed to IAB?

Join us at IAB leadership as we gather with the rest of the industry to discuss the future and the most pressing issues of our industry.  We would enjoy connecting with you! Click below to arrange time to meet.

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1st Golden Rule to Header Bidding Success: Nailing the Setup. Part 3 – Key Questions

In part one of “Nailing the Setup”, we covered the market’s header bidding technology offerings of client-side, server-side, and hybrid solutions. We also outlined the advantages and disadvantages of all three solutions.

Now it’s time to deal with the three questions that each publisher should ask before implementing a solution for selling their inventory. At the end of the article, we will address best practices and tips on how to implement each solution.

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Meet Adomik at Digiday Publisher Summit in Monaco

We will be attending Digiday on February 19-21. Let’s connect!

A quick event announcement: On the 19th, 20th and 21st of February 2018, Adomik will be at Digiday in Monaco.

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