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4th Golden Rule to Header Bidding Success: Managing prices in a HB setup

When a Header bidding set-up has been successfully implemented, and all things are going “well”, a Publisher will often start to wonder what they can do to improve their revenue to the next level. 

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Publisher Sales Team: How to capture PMP opportunities

Programmatic sales teams spend a lot of time chasing information from agencies and trading desks to keep track of current and upcoming campaigns… Information is limited to what the data buyers are willing to share, making the marketplace even murkier.

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3rd Golden Rule to Header Bidding Success: The proper use of header bidding analytics

In this article, we’ll discuss the proper use of header bidding analytics in order to optimize the output of your header bidding setup.

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