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Meet Adomik at AdMonsters Ops 2018 NYC

We are sponsoring AdMonsters Ops next week, please set up a time to meet us!

Here’s a quick announcement to let you know that we are sponsoring the AdMonsters Ops NYC on June 4th and 5th for the second year in a row. Big improvements are coming to the Adomik Platform and we look forward to sharing them with our customers and prospects during the event.

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3rd Way to Improving Publishers’ Yield Management: Adapt Your Decision-Making Process

In this article series, we’re sharing our thoughts about rethinking and increasing yield in the current complex and fragmented digital advertising ecosystem. In the last two weeks, we wrote about:

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2nd Way to Improving Publishers Yield Management: Implement a Holistic Monetization Management System

Following our participation in the Google talent Academy in Paris, we wrote about three common mistakes publishers make in a complex/multiproduct fragmented digital advertising ecosytem. When dealing with many products and sales channels, it can get difficult to align prices, and ensure floor setups and PMP pricing strategies generate the optimal revenue.

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Programmatic Managers: How to monitor the migration of your business to a new platform

Publishers need to build the most competitive stack in order to capture and diversify demand sources and maximize their programmatic sales and holistic revenue. They may investigate adding or replacing a monetization partner and may also take the decision to switch ad servers.

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1st Way to Improving Publishers’ Yield Management: Work with Real Data

In our last article we drew a quick picture of yield management today, showing that publishers monetization and yield strategies moved from a “hierarchical” system to a multichannel/multiproduct universe. As a result of this move, we see publishers make common mistakes when it comes to finding a coherent pricing strategy for different channels.

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3 Rules for Publishers to Improve their Yield Management – Introduction

Adomik’s VPs of Revenue and Client Success, Benjamin Lanfry and Remi Quilliet, had the pleasure of taking part in Google’s “Publisher Talent Academy” on March 22nd, 2018 in Paris. Benjamin was part of a panel with Google and Mediarithmics, where he presented strategies for inventory valuation and yield management to attending publishers.

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