The GDPR policy – short for General Data Protection Regulation – is meant to protect personal data of people in the EU countries. As personal data is becoming more and more of a commodity, GDPR aims to give more control to individuals as to how their data is used.
To help publishers overcome increased latency, reduced user experience, complexity and data fragmentation, we’ve pulled together a guide of best practices that you can follow for this new technology. We call these best practices the “4 Golden Rules for Header Bidding Success”. To grab the white paper click at the bottom.
As a Programmatic Sales person, your work day often entails responding to calls to tender from agencies and trading desks with PMP proposals. Most of the time, you already have a standard rate card that more or less fits the brief you’re responding to. More often than not, you’ll settle for the price that the buyer is ready to pay.
As the end of Q2 approaches, here’s this month’s Sell Data post (for May 2018 Data). In this blog post, you’ll learn about:
- Market Trends for Deals and Open Auction in UK, France, NL, Spain and Australia
- Top 5 brands spending in deals (UK, France, NL, Spain, Australia)