Get the latest in programmatic yield management

4 Golden Rules for Header Bidding Success – Download the Whitepaper for Publishers

To help publishers overcome increased latency, reduced user experience, complexity and data fragmentation, we’ve pulled together a guide of best practices that you can follow for this new technology. We call these best practices the “4 Golden Rules for Header Bidding Success”. To grab the white paper click at the bottom. 

Continue reading “4 Golden Rules for Header Bidding Success – Download the Whitepaper for Publishers”

Publisher Sales Team: How to Negotiate a PMP

As a Programmatic Sales person, your work day often entails responding to calls to tender from agencies and trading desks with PMP proposals. Most of the time, you already have a standard rate card that more or less fits the brief you’re responding to. More often than not, you’ll settle for the price that the buyer is ready to pay.

Continue reading “Publisher Sales Team: How to Negotiate a PMP”

Top Brands and Trends for May 2018 in our 5 Markets According to Sell

As the end of Q2 approaches, here’s this month’s Sell Data post (for May 2018 Data). In this blog post, you’ll learn about:

  • Market Trends for Deals and Open Auction in UK, France, NL, Spain and Australia
  • Top 5 brands spending in deals (UK, France, NL, Spain, Australia)

Continue reading “Top Brands and Trends for May 2018 in our 5 Markets According to Sell”