We are happy to announce that we will be sponsoring and presenting at DIG Publishing Lisbon on 10/3-10/6. Thanks to Sell, our exclusive market index, we’ll give you insights about these three current trends in publisher monetization:
Four weeks have passed since Index revealed that they were using bid caching – or the act of keeping a buyer’s bid when it fails to win an impression and applying that bid to a later ad request – in order to “improve their user experience.” There were many reactions from different parties following the revelation.
As mentioned in our most recent article, the advertising industry has witnessed a gigantic shift over the past few years. Report seeks to resolve the complexity which has resulted from this evolution by responding to the following newfound problems:
Adomik was founded back in late 2012. At the time, many publishers were only just discovering programmatic advertising. Most of them were relying on one single platform to manage their nascent programmatic business and daisy chains were still king in the Ad Server.