Get the latest in programmatic yield management

Learn how Header Bidding Has Impacted The Guardian and How Their Teams Use Adomik

UK publishers joined our London breakfast in December 2018 to discuss challenges about #reporting during a panel with some of our UK clients, including The Guardian.

We interviewed Andrew Hayward-Wright, Head of Programmatic Solutions at The Guardian, to understand more about how his teams manage programmatic advertising. Below you can find the video and the full interview.

If you want to learn more about how their teams use Report and Sell to have all their advertising business in one place and better target their sales efforts,

 

 

Continue reading “Learn how Header Bidding Has Impacted The Guardian and How Their Teams Use Adomik”

How to Identify Key Revenue Trends and React

 

How often do you monitor and react to the revenue trends? Are you keeping pace with regular changes in the market? From one day to another, revenue drivers may vary for numerous reasons such as:

Continue reading “How to Identify Key Revenue Trends and React”

Learn How Auto Trader UK Addresses In-Housing and How Many SSPs They Work With

UK publishers joined our London breakfast in December 2018 to discuss challenges about #reporting during a panel with some of our UK clients, including Auto Trader UK.

Continue reading “Learn How Auto Trader UK Addresses In-Housing and How Many SSPs They Work With”

Publisher Talks: How VICE Takes on The Latest Monetization Challenges

VICE was launched in 1994, and has since expanded into a leading global youth media company with around 40 offices around the world, keeping advertising at the core of its business model.

Continue reading “Publisher Talks: How VICE Takes on The Latest Monetization Challenges”

Three Rules for Publishers to Improve their Yield Management White Paper

Adomik’s VPs of Revenue and Client Success, Benjamin Lanfry and Remi Quilliet, had the pleasure of taking part in Google’s “Publisher Talent Academy” on March 22nd, 2018 in Paris. Benjamin was part of a panel with Google and Mediarithmics, in which he presented strategies for inventory valuation and yield management to the publishers in attendance.

Continue reading “Three Rules for Publishers to Improve their Yield Management White Paper”

Google Move to First Price Auction. Part 2 of 4: Focus on CPM in Google Ad Manager & Publishers Revenue

 

Google Move to First Price Auction. Market Effects and Best Practices For Publishers.

(Part 2 Of a 4 Part Series on Best Practices for First Price Auctions) – Go to Part 1 or Part 3

By the end of the 2019 Google will run a unique first-price auction at the GAM level. All ad-tech players are wondering what the effects of this move will be. So we decided to publish a blog series of four articles that will explore this Google move: market effects and some best practices for publishers.

In the first article, we went through the possible market effects on buyers and specifically: 1) How to adapt to manage their margin 2) How bid shading works.

Instead, in this second part of the series we will focus on Publishers:

  • The impact on CPM in Google Ad Manager
  • The unified auctions and the programmatic revenue flow of Publishers

The Impact on CPM in Google Ad Manager

The move to 1st price auctions in Ad Manager will actually affect Publishers in two different ways. On the first hand, it will have a direct impact on CPMs generated from Google AdX by Publishers. On the other hand, it will modify the balance of revenue between AdX, header bidding and Exchange Bidding.

Continue reading “Google Move to First Price Auction. Part 2 of 4: Focus on CPM in Google Ad Manager & Publishers Revenue”

Google Move to First Price Auction: Market Effects and Best Practices For Publishers, Part 1 of 4

 

How Will Google Ad Manager Migration to 1st Price Auctions Affect The Market? Focus on buyers.

(Part 1 of a 4 part series on Best Practices for First Price Auctions) – Go to Part 2

By the end of the 2019 Google will run a unique first-price auction at the GAM level. In other terms, instead of being reduced to the second highest bidder (or the floor), buyers will start paying the exact amount they have bid to win the auction.

All ad-tech players are wondering what the consequences of this move will be. So we decided to publish a blog series of four articles that will explore this Google move: market effects and some best practices for publishers.

Continue reading “Google Move to First Price Auction: Market Effects and Best Practices For Publishers, Part 1 of 4”