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Learn How Team Media Use Reconciliation Of Data Flows To Better Control Its Advertising Activity

French publishers joined our Paris breakfast in December 2018 to discuss challenges about data flow reconciliation during a panel with some of our French clients, including Team Media.

We interviewed Emilie Proyart, Head of Digital at TeamMedia, to understand more about how they use reconciliation of data flows to better control its advertising activity. Below you can find the video and the full interview.

For the occasion, Jean-François Bernard, CPO at Adomik, presented an analysis of the state of the French programmatic market that we wanted to share with you. Click below to download the full presentation.

 

 

Video

Emilie Proyart, Head of Digital at TeamMedia, 7th 2018, Paris, France

Interview

Adomik: How is the reconciliation of data flows used by your different teams to better control advertising activity?

EMILY PROYART: “We have a data mart project, which will be live in January, it will allow us to industrialize our data flows within a dashboard tool. This will be used primarily by our digital revenue teams to help us understand in an operational sense how our partnerships and our programmatic deals are working, how are our direct sales doing? what is our revenue per page? This will help us better respond to the needs of our publishers who are constantly seeking to have more data. And to better understand how their site is made by making better decisions on inventory data, since this data mart includes inventory data.

 

Adomik: What is the next step for you to go further and what advice would you give to those who wish to move in the same direction?

EMILY PROYART: ” The biggest step will be to optimize this data mart, to make sure that we’re satisfied with all of our partners and income streams. Sometimes a partner does not have an API yet, or some do not give full transparency on their data. Then beyond what we put in the data mart, more precisely, there are programmatic projects. We launched Header Bidding with Le Parisien in September, and we will need to have a deeper understanding how Open Auction Deals, First Look and all these SSP we will integrate fit together. That’s the first step. Then in the future, to go further in our understanding, I will need some market data, as with Sell for example from Adomik, and other tools in the Adomik Platform, such as Manage which may be very important to help us understand the programmatic business.”

 


The Adomik Breakfasts

Adomik breakfast is a meeting place for publishers who want to understand more about their stack. At our breakfasts we dive into the challenges about monetization management.

 

Adomik_breakfast

Adomik Breakfast Panel, December 7th 2018, Paris

Learn How MEDIA.figaro Built A Data Reconciliation System And How They Use Adomik Sell

French publishers joined our Paris breakfast in December 2018 to discuss challenges about data flow reconciliation during a panel with some of our French clients, including MEDIA.figaro.  For the occasion, Jean-François Bernard, CPO at Adomik, presented an analysis of the state of the French programmatic market which you can download here.

We interviewed Edouard Brunet, Programmatic and Revenue Manager at MEDIA.figaro, to understand more about how they built a data reconciliation system and how they use Adomik Sell. Sell is our revamped exclusive advertising market index and benchmarking tool, that includes some new features such as Market Alerts, tailored to your success.

 

 

Below you can find the video and the full interview.

Video

Edouard Brunet, Programmatic and Revenue Manager at MEDIA.figaro, 7th 2018, Paris, France

Interview

Adomik: What were the main challenges and difficulties in building and maintaining a data reconciliation system?

EDOUARD BRUNET: “The main challenge to build our reconciliation was obviously the multiplicity of sources. How to make sense of things that come from different systems, both with programmatic, and with direct sales. This is our main challenge. And maintaining mapping with new advertisers who show up every day. The basis of mapping which requires constant maintenance is huge and very difficult.”

 

Adomik: How much time and resources did it actually take you to do?

EDOUARD BRUNET: ” We started this project, data lake and data reconciliation, about 2 years ago. For about a year now, four – five people have been working full-time to complete the final project, which allows us to reconcile all of our Direct sales with our Programmatic sales.”

 

Adomik: How do you use the Adomik Platform?

EDOUARD BRUNET: “With Adomik today we work with MarketWatch, which allows us to benchmark our market position with our competitors and to know for which buyers or formats we are behind the market and which we can hope to have incremental income.”

 


The Adomik Breakfasts

Adomik breakfast is a meeting place for publishers who want to understand more about their stack. At our breakfasts we dive into the challenges about monetization management.

 

Adomik_breakfast

Adomik Breakfast Panel, December 7th 2018, Paris

New Data Connector Added: Criteo PMC

Report from your Criteo PMC data with the Adomik Data Connector. The Criteo Publisher Marketplace is a self-service platform that works with more than 7,000 publishers across the globe, monetizing 20%-40% of their traffic. Adomik’s Criteo PMC integration allows publishers to gain control over the entire stack and monitor the performance of their multiple connections with Criteo (in the header, from a direct connection or buying on multiple SSPs). Adomik is integrated to both Criteo Premium and Criteo PMC. Pairing Criteo to the Adomik Data Engine allows you to make sense of your data, monitor it, consolidate it, enrich it, and make it available in a single dashboard.

About Adomik Data Engine & Data Connectors

The Data Engine, the heart of the Adomik Platform. It has been designed for complex Ad stacks, to automatically collect, process, store and unify your monetization data from multiple sources. The Data Engine connects to your monetization partners via dedicated Data Connectors which use a specialized setup, put into place by Adomik, to collect data via APIs, query tools and FTP integrations. Data Connectors are constantly monitored by Adomik R&D teams.

Interested in seeing how the Adomik Data Engine connects to your monetization partners? Request a demo with our Team!

Or take a look at a selection of our data connectors here.

How to monitor Prebid performance with a header analytic tool dashboard

Monitor your Prebid performance

Monitor header activity with high-level auction metrics broken down per partner: CPM, Revenue, Volume, RPM and Fill rate.

Troubleshoot your Prebid partners

Analyze your partners’ bid behavior using the Header Activity table. Detect which partners are underperforming and why, identify your top partners.

Optimize your Prebid timeout

With Timeout Simulation, quantify the impact of your timeout settings on your overall revenue and make sure each partner can access your inventory: participation rate, win rate, CPM and response time. Adapt your setup accordingly to ensure response time is optimal for each partner.

 

Simulate Uplift in Prebid

Please note that we can help you with uplift simulation in Prebid, via our Professional services offering. Our team of experts will address your custom needs, such as analyses of auction mechanics, user frequency, distribution, impact on buyers’ bidding behavior, packaging, as well as detection of revenue opportunities to help you build your sales strategy. Contact us for more information on our consulting and customized services.

Adomik Header is an analytics tool allowing you to monitor your Prebid activity and your header-bidding partner’s behavior in a customizable and user-friendly interface. Header can be combined to Report for a full vision on your advertising activities.