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Act on New Market Entries with SELL Automatic Market Alerts

SELL Market Alerts for Publishers’ Sales Team

Feature Presentation

Everyday, a batch of fresh alerts is provided in the Sell UI so publishers’ sales teams can act quickly on new business opportunities.

As a reminder, Sell is our exclusive advertising market index which allows you to monitor your programmatic demand activity, compare your business to the market and discover new opportunities to grow your advertising revenue.

Market Alerts help publishers to easily detect new programmatic campaign launches on the market and discover market activity.

An alert is triggered when the market revenue increases on a buyer / brand combination compared with the average past 6 days revenue. 

SELL Market Alerts Feature Presentation image

Source: Adomik Sell – UK

In order to size the opportunity

  • The alerts display the growth percentage of the campaign revenue in the market on the 7th day compared with the average revenue on the 6 days before.
  • The alerts also show in which “top…” the campaign belongs when it has peaked (top 5, top 10, top 20… campaigns in the market).

Publishers are able to check which transaction type is responsible for most the campaign growth (open auction, deal, preferred deal, programmatic guaranteed, first look).

The feature displays data interpretation tooltips next to the alerts so publishers can easily identify their own trend on the campaign scope.

How does this work?

Adomik processes publishers data across many markets and many SSPs and benchmarks individual publishers trends against anonymised and aggregated market data. Therefore, on each alert scope, publishers are able to compare their own trend versus the market:

  • “You are behind the market”: you don’t benefit from the market growth on the scope of the alert or you don’t have revenue coming from the buyer / brand. That’s a clear business opportunity.

Source: Adomik Sell – US

  • “You are on par with the market”: you have the same growth as the market on the buyer / brand couple. You’re good on that scope of demand! Keep on with the great efforts.

Source: Adomik Sell – France

  • “You are ahead of the market”: you are growing faster than the market on the buyer/brand couple or you don’t have the same growth but you remain ahead overall! Congratulations. You’re better than the market on the demand scope.

Sell Marrket Alerts - You are ahead of the market (Belgium)

Source: Adomik Sell – Belgium

Contact Us

Market alerts are available in the following Sell programs : France, UK, Spain, US, Netherlands, Belgium and Germany.

For more information about Sell and Market Alerts, please contact us by clicking below:

 

 

Our sales team will contact you to schedule a demo and answer your questions.

New Data Connector Added: Index CAL

About Index CAL

Get more from Index CAL data through the Adomik Data Connector. Index Exchange recently released their Client Audit Logs (CAL). The client audit log service is a new programmatic-based method of accessing non-aggregated data for all events on the Index Exchange (IX) platform. This data provides publishers the ability to build more personalized insights, run sophisticated data science projects, or use customized and consolidated reporting products.
Adomik has been working hand in hand with the Index team to make sure you can leverage this new data source, with the following main benefits: 1/ more robust and reliable integration 2/ improved granularity and flexibility in combinations of dimensions 3/ improved data availability.

About Adomik Data Engine & Data Connectors

The Data Engine, the heart of the Adomik Platform. It has been designed for complex Ad stacks, to automatically collect, process, store and unify your monetization data from multiple sources. The Data Engine connects to your monetization partners via dedicated Data Connectors which use a specialized setup, put into place by Adomik, to collect data via APIs, query tools and FTP integrations. Data Connectors are constantly monitored by Adomik R&D teams.

Interested in seeing how the Adomik Data Engine connects to your monetization partners? Request a demo with our Team!

Or take a look at a selection of our data connectors here.

New Metrics in Report: Click Through Rate & Viewability

We’re happy to announce the launch of CTR and Viewability metrics in Report!

As a reminder, Report is the first cross-channel data aggregation tool that unifies all your advertising data into a single holistic dashboard.

When you log into Report, you can switch to “CTR & Viewability mode”,

New_Metrics_in Report_Click_Through_Rate_and_Viewability
Source: Adomik Report
CTR and Viewability metrics together will allow you to:
  • Identify placements that have higher viewability and stronger performance
  • Manage your deals by packaging high performance scope
  • Monitor correlations between CPM, CTR and Viewability
  • Follow metrics evolution through different dimensions like Transaction Type, Device, Format, Ad Slot
  • Monitor metrics evolution over time following a change of strategy
We have also included the metric “Coverage” to ensure clarity in the percent of impressions that provide click and viewability metrics.

 

For more information about Report and the new dimensions, please contact us by clicking below:

 

 

 

Our sales team will contact you to schedule a demo and answer your questions.

Filter Your Ad Data via the Media Types, PG, PD, Bidder Dimensions!

New dimensions in SELL: Media Types, PG, PD, Bidders

About Sell

Sell is our exclusive advertising market index that allows publishers to monitor their programmatic demand activity, compare their business to the market and discover new opportunities to grow their advertising revenue. Adomik Sell is available in the US, UK, France, Germany, Netherlands, Belgium, Australia, Spain, Italy, and Japan.

Sell allows you to:

  • Uncover prospects who underspend with you
  • Consolidate relationships with clients who overspend with you
  • Discover new PMP sales leads and adjust your pricing strategy accordingly

For more information about Sell and the new dimensions, please contact us by clicking below:

 

 

Our sales team will contact you to schedule a demo and answer your questions.

New Dimensions

Transaction Types: Programmatic Guaranteed and Preferred Deals

Source: Adomik Sell – UK

The Sell tools now include GAM-DFP programmatic guaranteed and preferred deal data in the US, French, UK, Spanish, and Dutch programs. Now, you can: 

  • Analyze the weight of each of those transaction types into the market revenue and their growth through time. You can track if investments are increasing in programmatic guaranteed and preferred deals compared with other transaction types (open auction, deals …).
  • Monitor which brands are transacting through those sales channels, which programmatic buyers are bidding for them and their average market CPMs
  • Combine PG and PD dimensions with all the other dimensions available in Sell, and slice your spent by brands, buyers, formats, devices … and also by media types

Media Types

Media Types

Source: Adomik Sell – UK

Sell has opened a window to video inventory. Because CPMs and demand can be very different between display and video, the Sell tools now include the Media Types dimension in all geo programs. The media type dimension is compatible with all the other dimensions present in Sell.

Benchmarking use cases

You can now compare your revenue against the market share of revenue for each media types. You can also:

  • Focus on display or video to identify deal opportunities and market prices 
  • Dive deeper into instream data to monitor high-value campaign opportunities and CPMs
  • Monitor the market spent and growth in native advertising, classic display or audio …

Inventory development use cases

  • Identify the opportunity cost of not offering Video or Native inventory by looking at their share of voice in the market
  • When investing on Video or Native, Sell can help you identify demand interested into those media types and encourage spent on their properties by offering the correct and fair price 

Bidders

Bidders

Source: Adomik Sell – UK

Sell now includes the bidder dimension so you can:

  • Monitor the market revenue by DSPs
  • Analyze drops of DSP spent on their inventory vs. their overall market activity
  • Slice the market revenue by bidders or breakdown the bidder dimension by Partners to identify winning combinations