Get the latest in programmatic yield management

New Metrics in Benchmark: Click Through Rate & Viewability

We’re happy to announce the launch of CTR and Viewability metrics in Benchmark!

As a reminder, Benchmark is our revamped exclusive advertising market index and benchmarking tool. Benchmark programmatic data is aggregated daily across all our customers for multiple SSPs.

CTR and Viewability metrics together will allow you to:

  • Monitor performance metrics across dimensions
  • Improve your market knowledge: compare CTR and Viewability across buyers and campaigns and track evolutions through time
  • Identify campaigns on which you have better performance compared with the market / your average and attract more budget (buyers, brands, bidders, transaction types)
  • Monitor and leverage inventory pockets where you outperform the market to strengthen your relationship with the buy side (devices, formats, media types…)
  • Monitor correlations between CPM, CTR and Viewability and identify the key drivers for a better CPM

If you need more information, please download the product sheet!