Digital media sellers should listen to this podcast. It’s well worth the time.
For those of you who don’t listen to Exponent, a podcast about digital strategy from Ben Thompson and James Allworth, you are missing out. They are both great srategists and thinkers about where things are going. They spend a fair amout time on publishing– particularly the current state of ads on the internet and the roles that exchanges, walled gardens, native ads and Buzzfeed’s business model play in this evolution.
The episode linked below is well worth the listen. Trust us on this one!