Get the latest in programmatic yield management

New Data Connector : Sovrn

About Sovrn

Get more from Sovrn data through the Adomik Data Connector. Sovrn provides advertising tools, technologies, and services to publishers, helping them better monetize, grow their businesses, and access a massive data commons that provides extraordinary insights.

About Adomik Data Engine & Data Connectors

The Data Engine, the heart of the Adomik Platform. It has been designed for complex Ad stacks, to automatically collect, process, store and unify your monetization data from multiple sources. The Data Engine connects to your monetization partners via dedicated Data Connectors which use a specialized setup, put into place by Adomik, to collect data via APIs, query tools and FTP integrations. Data Connectors are constantly monitored by Adomik R&D teams.

Interested in seeing how the Adomik Data Engine connects to your monetization partners? Request a demo with our Team!

Or take a look at a selection of our data connectors here.

The Adomik Platform has a new look!

Adomik Announces the Release of a New User Interface!

We’re excited to announce the release of our new User Interface! Adomik is committed to ensuring that every user has a great experience using our Platform, and our team of experts dedicated to the constant evolution and optimization of the user experience.

We’ve updated the look and feel of the UI with new, even more intuitive styling– pleasing to the eye and designed to make navigation a breeze. We’ve also made moving between Adomik products seamless, so toggling between solutions is as easy as a click. 

What are the main highlights?

An Updated Fresh Look

When you log into the Adomik Platform, you will see that… 

new-look-communication-report-SSPs
new-look-communication-report-SSPs

Source: The Adomik Platform

So what is new?

  • A new user interface
  • Quick access to your custom components 
  • Ability to apply a filter or launch this filter in other products
  • Different views and modes of the ecosystem available using the Modes Menu 

The scope Bar

new-platform-scope-bar

Source: The Adomik Platform

The new scope selection widget will allow you to:

  • Select any combination of dimensions to filter your report
  • Quick access to your top 30 (of each dimension) 
  • Easily select all your custom dimensions on the top of the left panel
  • Access and apply directly your Saved Queries

Data Download

new-platform-data-download

Source: The Adomik Platform

So what is new?

  • New user interface
  • Missing dimension alert
  • Ability to apply mapping in your downloaded files

Market Alerts (Available in Sell US, UK, France, Spain, Netherlands, Belgium, Germany)

new-look-screenshot-market-alerts

Source: The Adomik Platform

So what is new?

  • Newly designed market alerts to quickly react on new market entries
  • Insight finders to verify if you stay ahead of the competition
  • Highlights on transaction type and campaign ranking

This is just an overview of the new look of your your Adomik Platform. For more details please have a look at the Updated Look & Feature Discovery Sheet or contact us by clicking below. Please note that Crossview and MarketWatch products will be progressively removed from the Adomik Platform, and replaced by our cross-channel data aggregation tool, Report, and our revamped advertising market index, Sell

 

 

Act on New Market Entries with SELL Automatic Market Alerts

SELL Market Alerts for Publishers’ Sales Team

Feature Presentation

Everyday, a batch of fresh alerts is provided in the Sell UI so publishers’ sales teams can act quickly on new business opportunities.

As a reminder, Sell is our exclusive advertising market index which allows you to monitor your programmatic demand activity, compare your business to the market and discover new opportunities to grow your advertising revenue.

Market Alerts help publishers to easily detect new programmatic campaign launches on the market and discover market activity.

An alert is triggered when the market revenue increases on a buyer / brand combination compared with the average past 6 days revenue. 

adomik-market-alerts

Source: Adomik Sell – UK

In order to size the opportunity

  • The alerts display the growth percentage of the campaign revenue in the market on the 7th day compared with the average revenue on the 6 days before.
  • The alerts also show in which “top…” the campaign belongs when it has peaked (top 5, top 10, top 20… campaigns in the market).

Publishers are able to check which transaction type is responsible for most the campaign growth (open auction, deal, preferred deal, programmatic guaranteed, first look).

The feature displays data interpretation tooltips next to the alerts so publishers can easily identify their own trend on the campaign scope.

How does this work?

Adomik processes publishers data across many markets and many SSPs and benchmarks individual publishers trends against anonymised and aggregated market data. Therefore, on each alert scope, publishers are able to compare their own trend versus the market:

  • “You are behind the market”: you don’t benefit from the market growth on the scope of the alert or you don’t have revenue coming from the buyer / brand. That’s a clear business opportunity.

market-alert-you-are-behind-the-market

Source: Adomik Sell – US

  • “You are on par with the market”: you have the same growth as the market on the buyer / brand couple. You’re good on that scope of demand! Keep on with the great efforts.

market-alert-par-with-the-market

Source: Adomik Sell – France

  • “You are ahead of the market”: you are growing faster than the market on the buyer/brand couple or you don’t have the same growth but you remain ahead overall! Congratulations. You’re better than the market on the demand scope.

market-alerts-ahead-of-the-market

Source: Adomik Sell – Belgium

Contact Us

Market alerts are available in the following Sell programs : France, UK, Spain, US, Netherlands, Belgium and Germany.

For more information about Sell and Market Alerts, please contact us by clicking below:

 

 

Our sales team will contact you to schedule a demo and answer your questions.

New Data Connector Added: Index CAL

About Index CAL

Get more from Index CAL data through the Adomik Data Connector. Index Exchange recently released their Client Audit Logs (CAL). The client audit log service is a new programmatic-based method of accessing non-aggregated data for all events on the Index Exchange (IX) platform. This data provides publishers the ability to build more personalized insights, run sophisticated data science projects, or use customized and consolidated reporting products.
Adomik has been working hand in hand with the Index team to make sure you can leverage this new data source, with the following main benefits: 1/ more robust and reliable integration 2/ improved granularity and flexibility in combinations of dimensions 3/ improved data availability.

About Adomik Data Engine & Data Connectors

The Data Engine, the heart of the Adomik Platform. It has been designed for complex Ad stacks, to automatically collect, process, store and unify your monetization data from multiple sources. The Data Engine connects to your monetization partners via dedicated Data Connectors which use a specialized setup, put into place by Adomik, to collect data via APIs, query tools and FTP integrations. Data Connectors are constantly monitored by Adomik R&D teams.

Interested in seeing how the Adomik Data Engine connects to your monetization partners? Request a demo with our Team!

Or take a look at a selection of our data connectors here.

New Metrics in Report: Click Through Rate & Viewability

We’re happy to announce the launch of CTR and Viewability metrics in Report!

As a reminder, Report is the first cross-channel data aggregation tool that unifies all your advertising data into a single holistic dashboard.

When you log into Report, you can switch to “CTR & Viewability mode”,

report-feature-ctr-viewability

Source: Adomik Report
CTR and Viewability metrics together will allow you to:
  • Identify placements that have higher viewability and stronger performance
  • Manage your deals by packaging high performance scope
  • Monitor correlations between CPM, CTR and Viewability
  • Follow metrics evolution through different dimensions like Transaction Type, Device, Format, Ad Slot
  • Monitor metrics evolution over time following a change of strategy
We have also included the metric “Coverage” to ensure clarity in the percent of impressions that provide click and viewability metrics.

 

For more information about Report and the new dimensions, please contact us by clicking below:

 

 

 

Our sales team will contact you to schedule a demo and answer your questions.

Filter Your Ad Data via the Media Types, PG, PD, Bidder Dimensions!

New dimensions in SELL: Media Types, PG, PD, Bidders

About Sell

Sell is our exclusive advertising market index that allows publishers to monitor their programmatic demand activity, compare their business to the market and discover new opportunities to grow their advertising revenue. Adomik Sell is available in the US, UK, France, Germany, Netherlands, Belgium, Australia, Spain, Italy, and Japan.

Sell allows you to:

  • Uncover prospects who underspend with you
  • Consolidate relationships with clients who overspend with you
  • Discover new PMP sales leads and adjust your pricing strategy accordingly

For more information about Sell and the new dimensions, please contact us by clicking below:

 

 

Our sales team will contact you to schedule a demo and answer your questions.

New Dimensions

Transaction Types: Programmatic Guaranteed and Preferred Deals

adomik-sell-new-transaction-types

Source: Adomik Sell – UK

The Sell tools now include GAM-DFP programmatic guaranteed and preferred deal data in the French, UK, Spanish and Dutch programs. Now, you can: 

  • Analyze the weight of each of those transaction types into the market revenue and their growth through time. You can track if investments are increasing in programmatic guaranteed and preferred deals compared with other transaction types (open auction, deals …).
  • Monitor which brands are transacting through those sales channels, which programmatic buyers are bidding for them and their average market CPMs
  • Combine PG and PD dimensions with all the other dimensions available in Sell, and slice your spent by brands, buyers, formats, devices … and also by media types

Media Types

adomik-sell-media-types

Source: Adomik Sell – UK

Sell has opened a window to video inventory. Because CPMs and demand can be very different between display and video, the Sell tools now include the Media Types dimension in all geo programs. The media type dimension is compatible with all the other dimensions present in Sell.

Benchmarking use cases

You can now compare your revenue against the market share of revenue for each media types. You can also:

  • Focus on display or video to identify deal opportunities and market prices 
  • Dive deeper into instream data to monitor high-value campaign opportunities and CPMs
  • Monitor the market spent and growth in native advertising, classic display or audio …

Inventory development use cases

  • Identify the opportunity cost of not offering Video or Native inventory by looking at their share of voice in the market
  • When investing on Video or Native, Sell can help you identify demand interested into those media types and encourage spent on their properties by offering the correct and fair price 

Bidders

adomik-sell-top-bidders

Source: Adomik Sell – UK

Sell now includes the bidder dimension so you can:

  • Monitor the market revenue by DSPs
  • Analyze drops of DSP spent on their inventory vs. their overall market activity
  • Slice the market revenue by bidders or breakdown the bidder dimension by Partners to identify winning combinations

New Adomik Case Study: Cox Automotive

Adomik-products-report-manage

 

“Before Adomik our Programmatic team used to pull the data from our monetization partners into an excel file, to pivot the data, chart it and start doing the analysis. With Adomik, we stopped wasting time on data collection to feed our advertising report, now we can finally spend our time in analysis with the right insights. “

 

 

Cox_Automotive_logo.svg

Ravikumar Munukutla
Principal Product Manager

 

Problem and Challenges

Header Bidding Adoption

Cox Automotive began implementing their header bidding wrapper in Q3 2018, auctioning their inventory not only in Google Adx but also in other exchanges such as Appnexus and Open X. Hence, they started to deal with a problem that concerns all big publishers: multiple monetization sources, multiple tools, multiple channels.

Solution

Cox Automotive’s Programmatic team found Adomik to be just what they were looking for. Cox Automotive has been using Adomik’s REPORT and MANAGE products since September 2018 to address those challenges.

Designed for a complex Ad stack, the Adomik Platform could collect their data from all monetization partners, consolidate it, enrich it and make it available in a single holistic dashboard.

 

 

 

Publisher Sales Team: How to capture PMP opportunities

Programmatic sales teams spend a lot of time chasing information from agencies and trading desks to keep track of current and upcoming campaigns… Information is limited to the data buyers are willing to share, making the marketplace opaque.

Continue reading “Publisher Sales Team: How to capture PMP opportunities”

How to Detect Revenue Opportunities and Act Accordingly with Adomik

With the Adomik Platform, you can analyse your business performance in Report, compare it to the market in Sell and capture new opportunities. 

 

Adomik Sell-Report

 

“Within its easy-to-use dashboard, the Adomik team set up customised functionalities to fit the tool to our needs. The platform helps us get consolidated and comprehensible data for the majority of our advertising activity, compare our business performance to the market and make well-informed, data-driven decisions. It has greatly decreased our daily workload and the time spent on reporting and analysis. ” 

 

James Swan,
Programmatic Account Director

 

The Adomik Platform is ideal to:

  • Identify revenue trends on your inventory and act accordingly
  • Identify brands in Open Auction and offer them PMP deals
  • Detect underperforming buyers and discover PMP opportunities
  • Act on new market entries with automatic campaign alerts

How to identify revenue trends on your inventory & act accordingly

Source: The Adomik Platform

  1. Log into Adomik Report
  2. Focus on last month data to identify trends
  3. Identify a brand starting to spend on your inventory
  4. Log into Adomik Sell and see on how this brand is performing in your market
  5. Understand if this comes from a market trend or from a specific buyer relationship

How to identify brands in Open Auction & offer them PMP deals

Source: The Adomik Platform

  1. Log into Adomik Report and filter by Open Auction transactions
  2. Identify which brands are active in several SSPs
  3. Compare revenue and CPMs from different SSPs
  4. Log into Adomik Sell to focus on these brands and understand if they are already spending in PMPs in your market
  5. If yes, discover the preferred SSP to strike a new deal and guidance on CPMs

How to detect underperforming buyers and discover PMP opportunities

Source: Adomik Sell

  1. Log into Adomik Sell
  2. Compare buyers activity between you and the market
  3. Understand the missed potential/overperformance for a given scope
  4. Sort by negative gaps to understand which buyers are underperforming on your inventory
  5. Detect negative gap coming from low volume sold/CPM below the market
  6. Filter by “Deal” transaction type to only focus on PMP activity
  7. Focus on brand ecosystem to deep dive at the campaign level
  8. Rank by negative gap to identify missed opportunities
  9. Get CPM information about campaigns missing from your demand mix

How to act on new market entries with automatic campaign alerts

Source: Adomik Sell

  1. Log into Adomik Sell Market Alerts
  2. Detect the opportunities where you are behind the market
  3. Act accordingly