We are happy to share that we will be presenting at the Digiday Programmatic Summit in New Orleans on 11/13-11/15. The event will highlight the key subjects facing programmatic sellers in North America.
No header bidding setup should be without floor price optimization
So in the previous article, we have illustrated that assuming that header-bidding setups solve all liquidity issues is an incorrect assumption.
Here then, are 2 more reasons why publishers using header bidding setups should continue to leverage floor price optimization to avoid “leaving money on the table”
Why publishers using header bidding setups should continue to leverage floor price optimization to avoid “leaving money on the table”
Most publishers face a persistent question after implementing header bidding:
“Do I still need to optimize price floors If I have a good header bidding setup in place?”
Private Marketplace (PMP) best practices for publishers choosing to migrate to a first price auction
(Part 4 of a 5 part series on Best Practices for First Price Auctions)
On to PMPs…
We will look at the best practices for private deals in a first price world from both existing business and new business perspectives. Continue reading “Best Practices: The Move to First-Price Auctions: Part 4, PMPs”
Demand management best practices for publishers choosing to migrate to a first price auction
(Part 2 of a 5 part series on Best Practices for First Price Auctions)
In any significant change to commerce mechanisms, there needs to be a specific work to communicate with buyers to insure they are both aware of the changes and are capable of accommodating the change. In most cases, we recommend working with each buyer to make this move completely transparent.
A First Price Auction Overview
(Part 1 of a 5 part series on Best Practices for First Price Auctions)
A few words up front. The move to a first price auction is controversial. In many cases, it has not even been up to the publishers. We have anecdotal evidence from some of our publisher clients that some of them literally woke up to have discovered that they were now using a first-price auction without their permission or knowledge (needless to say their demand partners didn’t know either and were asking questions quickly!). The above is a scenario we’d like to see avoided, as it could be very harmful to the long-term health of your demand partner ecosystem. This type of change, managed improperly, could destroy the trust of your buyers.