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Apr 24, 2019 5:40:19 AM

Learn How Prisma Media Reconciles Its Advertising Data Flows and Uses the Adomik Platform

French publishers joined our Paris breakfast in December 2018 to discuss challenges about data flow reconciliation during a panel with some of our French clients, including Prisma Media.

Jeff Bernard

Recent Posts

Google-move-to-first-price-auction-part-3

Apr 16, 2019 7:59:16 AM

Googleがファーストプライスオークションに移行。移行準備に関するベストプラクティス:パート4/4

  Googleがファーストプライスオークションに移行。パブリッシャーにとっての影響とベストプラクティス。 (ファーストプライスオークションのベストプラクティスに関する4シリーズのパート4) - パート3を読む
Google-move-to-first-price-auction-part-2-pricing-as-key

Apr 11, 2019 8:00:00 PM

Googleがファーストプライスオークションに移行。フロアプライスに焦点を当てる:パート3/4

Googleがファーストプライスオークションに移行。パブリッシャーにとっての影響とベストプラクティス。 (ファーストプライスオークションのベストプラクティスに関する4シリーズのパート3)
Google-move-to-first-price-auction-part-3

Apr 11, 2019 8:16:32 AM

Google Move to First Price Auction. Part 4 of 4: Best Practices on The Migration Preparation

Google Move to First Price Auction. Market Effects and Best Practices For Publishers. (Part 4 of a 4 part series on Best Practices for First Price Auctions) - Go to Part 3 By the end of the 2019 Google will run a unique first-price auction at the GAM level. All ad-tech players are wondering what...
Google-move-to-first-price-auction-focus-on-CPM

Apr 8, 2019 8:00:00 PM

Googleがファーストプライスオークションに移行:Google Ad Managerおよび、パブリッシャーの収益におけるCPM:パート2 / 4

 Googleがファーストプライスオークションに移行。 パブリッシャーにとっての影響とベストプラクティス。 (ファーストプライスオークションのベストプラクティスに関する4シリーズのパート2)
pasted image 0-1

Apr 4, 2019 4:15:52 AM

Googleがファーストプライオークションに移行:パブリッシャーにとっての影響とベストプラクティス:パート1/4

Google Ad Manager(以下GAM)のファーストプライスオークションへの移行は市場にどのような影響を与えるでしょうか?ここではバイヤーに焦点を当てて解説します。 (ファーストプライスオークションのベストプラクティスに関する4シリーズのパート1) →パート2を読む
Google-move-to-first-price-auction-part-2-pricing-as-key

Apr 3, 2019 6:30:00 AM

Google Move to First Price Auction. Part 3 of 4: Focus on Floor Pricing

Google Move to First Price Auction. Market Effects and Best Practices For Publishers.  (Part 3 of a 4 part series on Best Practices for First Price Auctions) - Go to Part 2 or Part 4 By the end of the 2019 Google will run a unique first-price auction at the GAM level. All ad-tech players are...
shutterstock_379953565

Apr 2, 2019 9:30:00 AM

Google Move to First Price Auction. Part 2 of 4: Focus on CPM in Google Ad Manager & Publishers Revenue

Google Move to First Price Auction. Market Effects and Best Practices For Publishers. (Part 2 Of a 4 Part Series on Best Practices for First Price Auctions) - Go to Part 1 or Part 3 By the end of the 2019 Google will run a unique first-price auction at the GAM level. All ad-tech players are...
Google migration to first price auction-2

Apr 1, 2019 9:07:32 AM

Google Move to First Price Auction: Market Effects and Best Practices For Publishers, Part 1 of 4

How Will Google Ad Manager Migration to 1st Price Auctions Affect The Market? Focus on buyers. (Part 1 of a 4 part series on Best Practices for First Price Auctions) - Go to Part 2 By the end of the 2019 Google will run a unique first-price auction at the GAM level. In other terms, instead of being...
Screen Shot 2018-09-05 at 10.14.22

Sep 5, 2018 7:00:00 AM

The New Adomik Platform: Rising to the challenge of advertising complexity

Adomik was founded back in late 2012. At the time, many publishers were only just discovering programmatic advertising. Most of them were relying on one single platform to manage their nascent programmatic business and daisy chains were still king in the Ad Server.
Header-bidding-golden-rules-managing-prices-

Apr 19, 2018 6:30:00 AM

4th Golden Rule to Header Bidding Success: Managing prices in a HB setup

When a Header bidding set-up has been successfully implemented, and all things are going “well”, a Publisher will often start to wonder what they can do to improve their revenue to the next level. 

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  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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