(This is Chapter 13 of the Adomik Programmatic Yield Management Handbook)
(This is Chapter 12 of the Adomik Programmatic Yield Management Handbook)
When thinking through programmatic inventory channel allocation, first understand the channels you’ll use to serve your buyers
Let’s imagine you at a big dinner and there is an abundance of delicious homemade food on the table in front of you. You’ll want to maximize area on your plate to feed yourself. How will you determine the best foods to put on your plate so that you will be optimally satisfied at the end of the meal?
(This is Chapter 11 of the Adomik Programmatic Yield Management Handbook)
Programmatic analytics is a relatively new practice that when mastered, will dramatically impact the health of the independant publisher ecosystem
The first step to taking control of your programmatic revenue is understanding market activity on the exchange. In this chapter we will guide you through two key analytics concerns: