Get the latest in programmatic yield management

Holistic Yield Management: An Overview, Definition, and Strategies

(Part 1 of a 5 part series on Holistic Yield Management)

An Overview of Holistic Yield Management

Programmatic ad yield management can be defined as the process of improving revenue through the implementation of strategic pricing and inventory controls. Most Publishers are now accustomed in some form to this process, especially in programmatic channels.

Continue reading “Holistic Yield Management: An Overview, Definition, and Strategies”

Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB

(This is Chapter 7 of the Adomik Programmatic Yield Management Handbook)

Continue reading “Holistic Yield Management: Programmatic channel definition and allocation across PMP, Programmatic direct and RTB”

Pricing programmatic inventory: using data and insights to get it right

(This is Chapter 6 of the Adomik Programmatic Yield Management Handbook)

Continue reading “Pricing programmatic inventory: using data and insights to get it right”