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Data-driven publishing, part 2: To avoid a sell-side “Programmageddon”, here’s what publishers can do.

To get back in control, publishers need to command their trading data, understand their audiences and work together with buyers to strengthen productive relationships

Continue reading “Data-driven publishing, part 2: To avoid a sell-side “Programmageddon”, here’s what publishers can do.”

Data-driven Publishing: Avoiding publisher “Programmageddon”.

To secure the health of premium publishing as we know it in a programmatic world, publishers must take command of publisher trading data and demand buy-side transparency.

Part 1 of a 2 part series

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How transparency in today’s programmatic market can help create the next SnapChat.

Transparency among buyers and sellers can prevent the Google/Facebook duopoly and spur innovation.

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