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Programmatic Advertising: A definition and Initial Impacts

(This is Chapter 1 of the Adomik Programmatic Yield Management Handbook)

An introduction to Programmatic, Part 1: What is Programmatic Advertising? You ask:

“Programmatic media buying (also known as programmatic marketing or programmatic advertising, sometimes just programmatic) is the algorithmic purchase and sale of advertising space in real time.[1] In this process, technologies automate the buying, placement, and optimisation of digital, television, print outdoor and radio media inventory, replacing human-based methods.[2] Experts believe programmatic media will soon become the norm rather than the exception (Wikipedia)

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The two post-launch activities that will insure your private marketplaces work

PART 3 OF THE “HOW TO FIX PRIVATE MARKETPLACES” SERIES

As we noted in post 2 of this series, once you have selected the correct deal structure, identified inventory, and established pricing, you are ready to launch your private deal (PMP). However, what you do after launch is key to making sure the deal has a chance of realizing its potential — and turning into a lucrative long-term relationship.

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The top 5 (pre-deal) keys to getting Private Marketplaces right.

PART 2 of the “How to fix Private Marketplaces” Series

Part 2 of a 3 part series. Part 1: What’s wrong with Private Marketplaces (PMP)?.
Part 2 (below): The top 5 (pre-deal) keys to getting Private Marketplaces right.
Part 3 (coming soon): Three keys to post-launch success of private marketplaces

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How to fix private marketplaces (PMP)

 

Part 1 of a 3 part series on fixing Private Marketplaces (PMP). Part 1 will overview what’s wrong with private marketplaces, Part 2 will focus on the keys to getting PMP working right, Part 3 will focus on post-launch success factors.

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