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Sell data for January 2018: Best of 5 Markets: Trends, Best Buyers

Almost through the second month of Q1, here’s this month’s Sell Data post (for January 2018 Data). In this edition, you’ll learn about:

  • Market Trends (UK, France, NL, Spain, Australia)
  • Top 10 buyers (UK, France, NL, Spain, Australia)
  • Tips on how to make deals a key part of your programmatic strategy

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The Adomik Quick Reference Guide for PMPs has been updated

As part of our PMP resources update, we have updated the PMP Quick Reference Guide


If you are using the PMP channel in 2018, pick up a copy of the PMP quick reference guide. Its a quick read and a good reference to decode what type of deal to use under given conditions.

The update takes into account the changes we have seen in the channel since the document’s original publication in 2015.

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Reminder: Connect with Adomik at IAB Leadership summit next week.

Are you headed to IAB?

Join us at IAB leadership as we gather with the rest of the industry to discuss the future and the most pressing issues of our industry.  We would enjoy connecting with you! Click below to arrange time to meet.

Continue reading “Reminder: Connect with Adomik at IAB Leadership summit next week.”

Meet Adomik at Digiday Publisher Summit in Monaco

We will be attending Digiday on February 19-21. Let’s connect!

A quick event announcement: On the 19th, 20th and 21st of February 2018, Adomik will be at Digiday in Monaco.

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2018 Update to our popular “Fixing Private Marketplaces” white paper

Updated best practices for managing PMP monetization in 2018

We are happy to announce today the update to one of our most popular white papers on on how to maximize the use of private Marketplaces (PMP) in your monetization management strategy.

The update takes into account the changes we have seen in the channel since the document’s original publication in 2015.

In this white paper you’ll learn about how the channel can be better leveraged in today’s environment where buyers are looking to strengthen access to unique quality supply to gain advantage with their customers.

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Adomik empowers Fairfax Media to increase understanding and gain control of inventory.

As one of the largest media conglomerates in the Asia-Pacific market, Fairfax Media engages the attention of more than 7 million visitors per month. In 2014, to operate across this scale Fairfax adopted programmatic channels to manage yield more efficiently.

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The Transition to First Price Auctions: Leverage Our Best Practices to Get it Right

Adomik’s new best practices white paper will help publishers make the most of the first price transition

To help publishers make the most of the transition to programmatic first price auctions, Adomik has published a best practices white paper to help publishers refine their approach to demand, monitoring, and yield management during the transition.

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Holistic Yield Management: A Business-Critical Practice for the Modern Publisher

To address the needs of today’s publisher, Adomik has published a white paper on Holistic Yield Management.

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How PCH Media “Matches the Market” with Adomik’s Automated Price Optimization – A Case Study

Adomik is proud to release a case study with our Partner, PCH Media

An American household brand name for over 60 years, Publishers Clearing House may be best known for its surprise sweepstakes prizes. But PCH is more than just “big checks.”

As a publisher and a retailer, PCH combines first-party identity and purchase data from customers to offer deep insights about what motivates them. PCH Media makes this data available to marketers too, with digital media and targeting solutions that persuade people to action.

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Best Practices: The Move to First-Price Auctions: Part 5, Monitoring

Monitoring best practices for publishers choosing to migrate to a first price auction

(Part 5 of a 5 part series on Best Practices for First Price Auctions)

 

In a first-price environment, transparency is CRITICAL.

Our position is that even if pricing issues will be present, increased transparency with buyers will be key to make sure that both parties are reaching their KPIs and making the transition collaboratively. We recommend you use analytics tools that can easily deliver regular, intuitive internal and external reports.

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