The Sell Newsletter

Following the November Sell Data blogpost through you got the best of 5 regional markets, here’s December edition.

In this month’s edition you’ll get insights of UK market, but if you are interested in getting real-time snapshots of UK, Netherlands, France, Spain and Australia then subscribe to your region’s newsletter below: 

 

 

The December Sell Data Highlights

 

In this month’s edition, you’ll learn:

  • The market trend in November
  • The TOP 10 buyers: CPM distribution over October and November
  • Some tips to holistically manage your stack

 

1. MARKET TREND

 

Screen Shot 2017-12-20 at 17.26.31-1.png

 

 

 

 

 

 

 

 

 

 

 

 

Source: Adomik Sell

 

  • The Market keeps growing both in programmatic channels (18.9%) and in private deals (+40.1%), but different mechanisms are at play. Programmatic channels growth is largely due to the increase in CPMs, while PMP increases are due to the increase in both impressions and CPMs.

 

2. CPM DISTRIBUTION OVER THE TOP 10 BUYERS

 

Screen Shot 2017-12-19 at 18.53.09.png

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: Adomik Sell

 

  • Agency trading desks are driving the highest CPMs compared to independent players, so if you want to capture the highest CPMs, your sales efforts should concentrate on them.
  • All buyers bought at a higher CPM in November, in line with the market trend seen above.

 

As you know December will drive the highest CPMs. If you want to beat the competition and get the best from your inventory, the holistic yield management concept becomes more crucial. That’s why we’ve put together a guide to make sure to capture opportunities like these above.

 

Stay tuned and see you next month when we bring you the entire Q4 data set!

 

 

 

All data is collected, anonymized and aggregated by Adomik. Adomik uses Google AdX, Rubicon and AppNexus data only for the Sell Newsletter.

 

Tags :

Marketwatch newsletter Programmatic programmatic reporting