With the Adomik Platform, you can analyse your business performance in Report, compare it to the market in Sell and capture new opportunities. 

 

Adomik Sell-Report

 

“Within its easy-to-use dashboard, the Adomik team set up customised functionalities to fit the tool to our needs. The platform helps us get consolidated and comprehensible data for the majority of our advertising activity, compare our business performance to the market and make well-informed, data-driven decisions. It has greatly decreased our daily workload and the time spent on reporting and analysis. ” 

 

James Swan,
Programmatic Account Director

 

The Adomik Platform is ideal to:

  • Identify revenue trends on your inventory and act accordingly
  • Identify brands in Open Auction and offer them PMP deals
  • Detect underperforming buyers and discover PMP opportunities
  • Act on new market entries with automatic campaign alerts

How to identify revenue trends on your inventory & act accordingly

Source: The Adomik Platform

  1. Log into Adomik Report
  2. Focus on last month data to identify trends
  3. Identify a brand starting to spend on your inventory
  4. Log into Adomik Sell and see on how this brand is performing in your market
  5. Understand if this comes from a market trend or from a specific buyer relationship

How to identify brands in Open Auction & offer them PMP deals

Source: The Adomik Platform

  1. Log into Adomik Report and filter by Open Auction transactions
  2. Identify which brands are active in several SSPs
  3. Compare revenue and CPMs from different SSPs
  4. Log into Adomik Sell to focus on these brands and understand if they are already spending in PMPs in your market
  5. If yes, discover the preferred SSP to strike a new deal and guidance on CPMs

How to detect underperforming buyers and discover PMP opportunities

Source: Adomik Sell

  1. Log into Adomik Sell
  2. Compare buyers activity between you and the market
  3. Understand the missed potential/overperformance for a given scope
  4. Sort by negative gaps to understand which buyers are underperforming on your inventory
  5. Detect negative gap coming from low volume sold/CPM below the market
  6. Filter by “Deal” transaction type to only focus on PMP activity
  7. Focus on brand ecosystem to deep dive at the campaign level
  8. Rank by negative gap to identify missed opportunities
  9. Get CPM information about campaigns missing from your demand mix

How to act on new market entries with automatic campaign alerts

Source: Adomik Sell

  1. Log into Adomik Sell Market Alerts
  2. Detect the opportunities where you are behind the market
  3. Act accordingly

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adomik platform advertising market index data aggregation tool