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New Product Launch! Discover BENCHMARK, Adomik’s Programmatic market index!

We Are Very Excited to Announce the Launch of Benchmark*!

Benchmark is our revamped exclusive advertising market index and benchmarking tool, available in the US, UK, Japan, France, Germany, Italy, Netherlands, Belgium, Australia and Spain. . It includes a new UI and some new features such as Market Alerts, tailored to your success.

It is ideal to:

  • Monitor programmatic demand activity
  • Compare your business to the market
  • Discover new opportunities to grow your advertising revenue
  • For more information, ask for a demo of Benchmark now!

 

 

 

With Benchmark, when you log into the Adomik Platform,

Source: Adomik Benchmark

  • You’ll read about Market figures, Top brands and Top buyers buying deals
  • You will react to hunt new demand & farm your successful relationship with buyers
  • Monitor how you leverage transaction types vs the market
  • Refine your pricing strategy
  • Understand how and where the market is growing compared to your own business
  • Detect how SSPs are connected to demand
  • Identify inventory scopes that are driving demand

*It is currently (June 25th, 2019) available in the USA, UK, France, Germany, Netherlands, Belgium, Australia and Spain

Below is an extract from Benchmark market data in the USA:

1. Market Figures for April**:

 

Market Revenue Trends

US Market Revenue Growth: -11.2%. The drop in revenue mainly caused by a decrease in both impressions (- 2.3%) and CPM (- 9.1%).

Zoom on deals

US Deals Market Revenue Growth: -21.8%

Deal Revenue Market Share: 17%

The drop in revenue from March to April comes as no surprise and is in line with historical data. The drop is more pronounced for the PMP market, with major brands such as Target, AT&T, Hyundai and State Farm reducing significantly their spend.

2. Top 5 Brands Spending on Deals in April**

Source: Adomik Benchmark

 

The top brands are pretty stable month-on-month, with Target as a new entry and Hyundai exiting the top 5.

3. Top 5 Buyers Spending on Deals in April**

Top-5-Buyers-Spending-on-Deals-in-April

Source: Adomik Benchmark

 

**Data extracted from Adomik Benchmark for the period between March 1st to 31st and April 1st to 30th.

You can subscribe to a newsletter called “Benchmark Newsletter” in order to receive the above data. It is a monthly newsletter, sending you the above programmatic market data and a short analysis for your country. It is available in the USA, UK, France, the Netherlands, Belgium, Australia and Spain. If you are interested in staying up to-date with the programmatic market, feel free to subscribe.

 

 

New Metrics in Benchmark: Click Through Rate & Viewability

We’re happy to announce the launch of CTR and Viewability metrics in Benchmark!

As a reminder, Benchmark is our revamped exclusive advertising market index and benchmarking tool. Benchmark programmatic data is aggregated daily across all our customers for multiple SSPs.

CTR and Viewability metrics together will allow you to:

  • Monitor performance metrics across dimensions
  • Improve your market knowledge: compare CTR and Viewability across buyers and campaigns and track evolutions through time
  • Identify campaigns on which you have better performance compared with the market / your average and attract more budget (buyers, brands, bidders, transaction types)
  • Monitor and leverage inventory pockets where you outperform the market to strengthen your relationship with the buy side (devices, formats, media types…)
  • Monitor correlations between CPM, CTR and Viewability and identify the key drivers for a better CPM

If you need more information, please download the product sheet!

Market Analysis: French Programmatic Market Trends 2018-2019

Download The French Market Analysis

Adomik reveals today exclusive insights into what the French programmatic market looked like 2018 vs 2019. All these market insights come from SELL, our exclusive programmatic market index that gives full visibility into demand, transaction types, formats, CPMs, etc.. In SELL, programmatic data is anonymized & aggregated daily across all our customers in France for the top SSPs.

Here’s what you’ll learn:

  1. Snapshot of the share of revenue per transaction type for 2018
  2. Snapshot of the share of revenue per transaction type for 2019
  3. French Programmatic market trends – 2018 vs 2019
  4. CPM market evolution analysis

Click below to download the full presentation:

New Feature in the Adomik Platform: Custom Profile

The Adomik platform has been designed to be used by multiple users within or outside your organisation. To enrich our platform flexibility, we’re happy to announce the launch of Custom Profile in the Adomik Platform! 

Profile creation will allow you to customize the Adomik Platform experience so that your team and your partners can see data only related to their use case and access only the information you want to share with them.

In a nutshell, our platform can now fit all types of organization and relations with all advertising ecosystem partners. 

What type of profiles?

  • Sales: Give sales people access to a simplified dashboard to focus on important metrics & KPIs of its own client accounts / vertical / geo
  • Publisher / Buyer: Give restricted access to a Buyer so that it can monitor their spend behaviours on the publisher account
  • Network / Publisher: Give restricted access to one of your Publisher partners to monitor their advertising revenue
  • Multiple internal teams: Give restricted access to distinct entities to manage different geo / channels (programmatic, PMP, direct, etc.) of the account
  • Management: Give top managers access to a simplified dashboard to monitor & focus on important metrics & KPIs

This is a limited list of custom profiles. you’ll be able to create and customize profiles / access according to your needs. 

Get in contact with a member of our team to schedule a demo and answer your questions by clicking below:

New Data Connector : Rich Audience

About Rich Audience

Get more from Rich Audience data through the Adomik Data Connector. Rich Audience is a Rich Media Platform, a marketplace which connects publishers and advertisers, serving display, video, and high impact Rich-Media formats. Rich Audience Marketplace For Publishers allows maximize advertising revenue: optimize yield through display, video and premium formats integration, and monetize incremental inventory.

What is the Data Connector “Rich Audience” for?

Rich Audience caters for Unlock Display & Video (both Instream and Outstream) demand, mostly on the Spanish Market. Rich Audience also provides Rich Media ad formats such as Skins, floating ads, gim and gid.

They have demonstrated to be a solid platform that combines their own demand + other demand sources on s2s model, plus the possibility of managing though prebid display, high impact and video formats. They also unlock revenues in other markets such as in Portugal, the UK, US Hispanics, and Latin America.

New data connector Rich Audience

Alongside Google and AppNexus, Rich Audience is a main source of Display inventory for Spanish publishers.

New Data Connector : Rich Audience

High CPM on Video and M.A.G.I.C – RichAudience’s out of page format.

About Adomik Data Engine & Data Connectors

The Data Engine, the heart of the Adomik Platform. It has been designed for complex Ad stacks, to automatically collect, process, store and unify your monetization data from multiple sources. The Data Engine connects to your monetization partners via dedicated Data Connectors which use a specialized setup, put into place by Adomik, to collect data via APIs, query tools and FTP integrations. Data Connectors are constantly monitored by Adomik R&D teams.

Interested in seeing how the Adomik Data Engine connects to your monetization partners? Request a demo with our Team!

Or take a look at a selection of our data connectors here.

 

Google Migration to 1st Price – Our insights (Part 2)

2 months after the Google migration to 1st Price: Read about Adomik observations.

Adomik, 27th November 2019

The migration to 1st price is now well behind us, so it is time to conduct an assessment on a longer time span than in our previous blog articles dated October 10th and September 23rd.

Please note two significant events in the recent past, they can explain important changes in the market:

  • The move to 1st price by Ad Manager
  • The implementation of the Unified Pricing Rules (UPR) at scale

We focussed on “structural” changes rather than on the evolution of specific Publishers. Still, with UPR, some Publishers have significantly changed their pricing setup and how Header Bidding or Open Bidding (the former Exchange Bidding or EBDA) competes with Authorized Buyers (GAM’s programmatic activity, former Google AdX). 

Findings

Click below to continue reading…

 

 

 

 

Adomik Launches WATCH Programmatic Market Intelligence Index

Adomik Launches WATCH, the Programmatic Market Intelligence Index

Programmatic market intelligence, pricing & optimization for all programmatic players across the value chain

The Adomik platform was originally created as a tool for Publishers to monitor and optimize their programmatic revenue. Over time, Adomik has built the most comprehensive “programmatic advertising” data set on the market.

The Adomik vision is to fuel trading across the marketplace and to develop a terminal dedicated to programmatic advertising, available to all professionals of the value chain.

How to leverage market data?

Adomik is aggregating “programmatic advertising” data from more sources than anybody else (SSPs, Ad Servers, Native platforms…). This gives Adomik unparalleled visibility into the programmatic value chain. 

Leveraging market data to make the programmatic ecosystem work better

So a question arose: “How to leverage this data and ease the flow of budgets from the buy-side to the sell-side”? 

Today, Adomik is exploring relationships with SSPs, DSPs and Agencies/Buyers in this spirit. We are discussing sharing “programmatic market data” with all players as well as collecting and aggregating additional data in order to:

  • Fight fragmentation & transparency issues
  • Create marketplace liquidity, for supply to meet demand and by removing frictions
  • Increase the flow of revenue towards our publishers seller clients

Discover Adomik WATCH 

Make the programmatic ecosystem work better

WATCH is a programmatic market intelligence index based on unified data aggregated per geo from multiple monetization platforms through multiple integration types (prebid, EB, TAM).

WATCH is Broken down by Brand, Buyer, Bidder, SSP.

It is ideal to Monitor  ALL demand on the programmatic marketplace.
It gives access to Live data, detailed on budget shares of voice, spends allocation between brands & buyers, CPM, sales channels, supply routes, etc.

  • WATCH Market Intelligence

Monitor programmatic campaigns activity, CPMs and inventory trends across the programmatic market. 

Easy to use user interface with 3 months data history available in tables, with filters on top brands, top buyers and transaction types. 

WATCH Market Intelligence

Source: Adomik WATCH

What’s next?

  • WATCH Price

Refine pricing strategies based on market best practices and impression fair market value.

  • WATCH Bridge

Support troubleshooting & optimization between programmatic buyers and sellers.

Adomik WATCH is available in the United States, the United Kingdom, the Netherlands, Belgium, France, Spain, Italy, Germany, and Japan 

For more information on WATCH, or on forthcoming Watch products, please contact us. 

 

 

New Data Connector : Taboola

We are delighted to announce that Adomik is now integrated with Taboola!

About Taboola

Taboola has become the largest discovery platform, who provides publishers with innovative solutions, from sponsored video experiences and infinite scrolling newsfeed, to an audience exchange that drives quality traffic.

Taboola_screenshot

Source: Adomik Report

This integration, along with our existing data connectors including Outbrain, Triplelift, AdYouLike, Pubnative etc., enables you to get a consolidated and mapped view of your business and sales activity within Native advertising, and across all media types (display, video, mobile, native).

Taboola_screenshot_2

Source: Adomik Report

What is the Data Connector “Taboola” for?

Taboola is one of the main platforms used when it comes to Native advertising.  Having Taboola means that the content blends seamlessly with its environment: It engages users, keeps them coming back, and maximizes time on site and user satisfaction.

You can attract a large audience on Native advertising: Taboola is the main content discovery platform with 1.4 billion unique visitors each month. It makes it a must-have on our stack when you want to deal with Native advertising.

Data_Connector_Taboola

Source: Adomik Report

About Adomik Data Engine & Data Connectors

The Data Engine, the heart of the Adomik Platform. It has been designed for complex Ad stacks, to automatically collect, process, store and unify your monetization data from multiple sources. The Data Engine connects to your monetization partners via dedicated Data Connectors which use a specialized setup, put into place by Adomik, to collect data via APIs, query tools and FTP integrations. Data Connectors are constantly monitored by Adomik R&D teams.

Interested in seeing how the Adomik Data Engine connects to your monetization partners?

Request a demo with our Team! Or take a look at a selection of our data connectors here.

New Data Connector : Sovrn

About Sovrn

Get more from Sovrn data through the Adomik Data Connector. Sovrn provides advertising tools, technologies, and services to publishers, helping them better monetize, grow their businesses, and access a massive data commons that provides extraordinary insights.

About Adomik Data Engine & Data Connectors

The Data Engine, the heart of the Adomik Platform. It has been designed for complex Ad stacks, to automatically collect, process, store and unify your monetization data from multiple sources. The Data Engine connects to your monetization partners via dedicated Data Connectors which use a specialized setup, put into place by Adomik, to collect data via APIs, query tools and FTP integrations. Data Connectors are constantly monitored by Adomik R&D teams.

Interested in seeing how the Adomik Data Engine connects to your monetization partners? Request a demo with our Team!

Or take a look at a selection of our data connectors here.

The Adomik Platform has a new look!

Adomik Announces the Release of a New User Interface!

We’re excited to announce the release of our new User Interface! Adomik is committed to ensuring that every user has a great experience using our Platform, and our team of experts dedicated to the constant evolution and optimization of the user experience.

We’ve updated the look and feel of the UI with new, even more intuitive styling– pleasing to the eye and designed to make navigation a breeze. We’ve also made moving between Adomik products seamless, so toggling between solutions is as easy as a click. 

What are the main highlights?

An Updated Fresh Look

When you log into the Adomik Platform, you will see that… 

new-look-communication-report-SSPs
new-look-communication-report-SSPs

Source: The Adomik Platform

So what is new?

  • A new user interface
  • Quick access to your custom components 
  • Ability to apply a filter or launch this filter in other products
  • Different views and modes of the ecosystem available using the Modes Menu 

The scope Bar

new-platform-scope-bar

Source: The Adomik Platform

The new scope selection widget will allow you to:

  • Select any combination of dimensions to filter your report
  • Quick access to your top 30 (of each dimension) 
  • Easily select all your custom dimensions on the top of the left panel
  • Access and apply directly your Saved Queries

Data Download

new-platform-data-download

Source: The Adomik Platform

So what is new?

  • New user interface
  • Missing dimension alert
  • Ability to apply mapping in your downloaded files

Market Alerts (Available in Sell US, UK, France, Spain, Netherlands, Belgium, Germany)

new-look-screenshot-market-alerts

Source: The Adomik Platform

So what is new?

  • Newly designed market alerts to quickly react on new market entries
  • Insight finders to verify if you stay ahead of the competition
  • Highlights on transaction type and campaign ranking

This is just an overview of the new look of your your Adomik Platform. For more details please have a look at the Updated Look & Feature Discovery Sheet or contact us by clicking below. Please note that Crossview and MarketWatch products will be progressively removed from the Adomik Platform, and replaced by our cross-channel data aggregation tool, Report, and our revamped advertising market index, Sell