We Are Very Excited To Announce The Launch Of Sell*!

Sell is our revamped exclusive advertising market index and benchmarking tool. It includes a new UI and some new features such as Market Alerts, tailored to your success.

It is ideal to:

  • Monitor programmatic demand activity
  • Compare your business to the market
  • Discover new opportunities to grow your advertising revenue
  • For more information, ask for a demo of Sell now!

 

 

 

With Sell, when you log into the Adomik Platform,

Source: Adomik Sell

  • You’ll read about Market figures, Top brands and Top buyers buying deals
  • You will react to hunt new demand & farm your successful relationship with buyers
  • Monitor how you leverage transaction types vs the market
  • Refine your pricing strategy
  • Understand how and where the market is growing compared to your own business
  • Detect how SSPs are connected to demand
  • Identify inventory scopes that are driving demand

*It is currently (May 20th, 2019) available in the USA, and will be launched shortly in UK, France, Netherlands, Belgium, Australia and Spain

Below is an extract from Sell market data in the USA:

1. Market Figures for April**:

 

Market Revenue Trends

US Market Revenue Growth: -11.2%. The drop in revenue mainly caused by a decrease in both impressions (- 2.3%) and CPM (- 9.1%).

Zoom on deals

US Deals Market Revenue Growth: -21.8%

Deal Revenue Market Share: 17%

The drop in revenue from March to April comes as no surprise and is in line with historical data. The drop is more pronounced for the PMP market, with major brands such as Target, AT&T, Hyundai and State Farm reducing significantly their spend.

2. Top 5 Brands Spending on Deals in April**

Source: Adomik Sell

 

The top brands are pretty stable month-on-month, with Target as a new entry and Hyundai exiting the top 5.

3. Top 5 Buyers Spending on Deals in April**

Top-5-Buyers-Spending-on-Deals-in-April

Source: Adomik Sell

 

**Data extracted from Adomik Sell for the period between March 1st to 31st and April 1st to 30th.

You can subscribe to a newsletter called “Sell Newsletter” in order to receive the above data. It is a monthly newsletter, sending you the above programmatic market data and a short analysis for your country. It is available in the USA, UK, France, the Netherlands, Belgium, Australia and Spain. If you are interested in staying up to-date with the programmatic market, feel free to subscribe.

 

 

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